Wholesale data analysis company, SalesOut, has revealed that since re-opening for outdoor custom on 12 April 2021, pub sales in Britain have been boosted by 317%.
The regions in England that have seen the biggest surge in pub sales are London (+691%), the South East (+376%) and the North West (+363%) – all leading the charge with drinkers and diners seemingly the most keen to get back out into the sector once again.
As customers make up for lost socialising time, sales of Table Sauces and Crisps, Snacks & Nuts have also soared when compared to last year, increasing by 1100% and 1084% respectively.
Kirsty Harris-Clarke, head of SalesOut, comments: “We have all seen how busy our pub gardens have been in recent weeks and the scale of demand we have seen in the outdoor spaces plays out strongly in the figures we have analysed. Obviously up against the same period last year, the sales bounce was always going to be strong but the sales numbers posted this year are really quite something. If the weather can hold out until drinkers can sit indoors in a pub or bar on the 17th May, this will really put the sector on a sound footing as we move towards the crucial summer period.”
Despite the positive outlook, SalesOut does warn that caution needs to be applied. When comparing the first two weeks of re-opening this year vs the same two weeks in 2019 (pre-Covid), overall sales into Pubs are down 46%. This demonstrates that there is still plenty of ground to make up for the industry to get firmly back onto its feet.
When performance data of the first two weeks since reopening four outdoor trade is compared with the peak period of the Eat Out to Help Out initiative in August 2020 (when a similar wave of pent up demand was unleashed), there is still a sizeable sales gap of -36%. Though ranked against a period when an incredibly popular Government backed initiative was running, these last two weeks have definitely shown much promise and sales at their current rate are expected to surpass the peak Eat Out to Help Out sales results in the coming 2-3 weeks – potentially even before pubs open up again for indoor trade.
Looking forward, SalesOut predicts that based on the tracked sales data, sales records in the Pub sector in May and June this year will exceed previous records for these two months – as further pent up demand is able to be accommodated with indoor trade being allowed once again. The great uncontrollable of the British weather could dampen performance up until indoor trade is permitted, however, if persistent rain and cold temperatures come to the fore.
The data analysed by SalesOut is compared with the same two week period last year as well as with pre Covid times in 2019 with the two week period in August 2020 when the Eat Out to Help Out scheme was at its most popular.