Brits to spend an estimated £1.1 billion on Easter this year


Brits are planning to spend £1.1 billion on chocolate, gifts and entertaining this Easter weekend, according to a new survey conducted by price comparison site

Easter spending is expected to increase by £330 million from last year, when British consumers were estimated to have spent £755 million on the spring holiday – excluding travel.

Seven in 10 Brits (69%) plan to spend money celebrating Easter, a rise of 17% from those who spent money (59%) in 2018.  A further nine percent of Brits say they will celebrate Easter without spending any additional money, taking the total of those celebrating the weekend to 78%.

The amount that consumers will spend is set to increase this year. While the average amount spent in 2018 was £24.41, those who plan to buy treats this Easter say they will part with an average of £30.14.

Those aged 18-24 will be the most cost aware planning to spend £25.28 on average, compared to those aged 45-54 who plan to spend £32.25 on average, the highest amount.

Women are more likely to part with their cash this Easter, with nearly three quarters (73%) saying they plan to spend on the holiday, compared to 64 percent of men. However, on average men will shell out £30.61, a slightly higher amount than their female counterparts (£29.74).

The North East of England tops the Easter spending list with shoppers here  planning to spend £44.97 on average, while those in the West Midlands are set to be the lowest spenders shelling out an average of £25.57 for the weekend.

To see the estimated spending for Easter by gender, age and region, including an interactive map, please visit:

Commenting on the findings, Jon Ostler, CEO (UK) at said, “It’s easy to miss your budget over the Easter weekend, what with the high mark up on Easter eggs, seasonal temptations and gifts. However, it doesn’t have to be an expensive weekend. Shopping around for the best deals, using discount codes and making your own treats are great ways to save money.“