Brits will spend £861 million hosting Easter gatherings, says American Express


Being the host can be egg-spensive. Over the Easter weekend break Brits will spend an average £127 each hosting festive gatherings, reveals new research from American Express. This equates to over £861 million( across the nation.

While the cost of feeding guests at Easter is less than during the festive period, Brits will still spend an average £68, in comparison to £88 at Christmas(, keeping their nearest and dearest topped up with food and drink. Although chocolate Easter eggs remain the favoured treat, 7% of Brits are breaking with tradition this year, sourcing vegan, cheese and avocado alternatives.

Top five hosting costs this Easter:

 ItemAverage cost
1Food and drink£68
2Easter Eggs£21
4Easter Egg hunt items (e.g. – baskets)£10

When it comes to plans for Easter festivities, more than a third (34%) of Brits will be at a family gathering over the bank holiday weekend, while one in ten (10%) will get together with friends.

Stephen Steinhardt, director at American Express, says: “Easter is a time to catch up with friends and family. If you’re hosting this year, a good way to cut costs is to take up offers of help from guests. Whether they want to bring a dish or organise the Egg Hunt for the kids, this help will ease some of the pressure of organising the weekend and will prevent you from overspending.”

Top tips for hosting an egg-cellent Easter gathering:

  1. Make lists to help you stick to a budget – Before doing the food shop, make a list and then stick to it. This will help to cut out impulse purchases that can drive up the bill. Make a list of the number of Easter Eggs you need to buy and look out for 3 for 2 offers.
  1. Get creative – Why not get arty and make the Easter decorations yourself? You can make Easter themed banners and bags for the egg hunt. It can be a great way to keep children entertained during the school holidays.
  1. Pick up points – Be sure to put your Easter costs on a credit card that gives you cashback when you spend. It’s a great idea to start being savvy with your spending now, so you can treat yourself with the cashback later on.
  1. Easter Bunny helpers – Ask your guests if they have some free time before or after your event to help out. It can be a relief to have an egg-stra pair of hands on the day. 
  1. Sales shopping – Many shops have Easter sales over the holidays. Make sure you’re signed up to money saving emails which will let you know when shops have great offers.