Brooks Brothers selects Manhattan Active Omni to elevate global omni-channel commerce


Brooks Brothers, the oldest clothing retailer in the U.S., selected Manhattan Associates Inc. to improve contact centre operations and deliver a seamless omni-channel shopping experience for customers worldwide. New York-based Brooks Brothers is deploying Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its full network of 300 retail locations.

Brooks Brothers selected Manhattan Active Omni, which marries order management and store fulfilment applications on a single platform, to deliver superior product fulfilment across all channels. No matter how customers choose to shop, they expect their purchase experience to be positive, quick, and unified. The Manhattan Active Omni solution will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory, enabling them to deliver a truly seamless omnichannel experience.

“Brooks Brothers has been a leading provider of apparel for 200 years, and we take great pride in both the quality of our products and the customer experience we deliver,” said Todd Treonze, CIO, Brooks Brothers. “The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels. Working with Manhattan Associates will help us ensure that all our customers enjoy the type of shopping experience they desire, one that reflects the quality they have come to expect from Brooks Brothers.”

A cloud-native, versionless and fully extensible offering, Manhattan Active Omni is always current and able to seamlessly scale to meet Brooks Brothers’ future needs. In addition to fuelling omnichannel growth, the platform will also help Brooks Brothers scale its flourishing uniform business.

“Meeting the transformative demands of today’s omni-channel shoppers is perhaps the most significant challenge confronting modern retailers,” said Eddie Capel, president and CEO, Manhattan Associates. “Manhattan Active Omni helps iconic brands, like Brooks Brothers, remove boundaries across channels and capture the network-wide insight they need to consistently deliver high-level customer experience and maintain valuable brand loyalty.”