Last month, as part of one of its biggest ever brand launches in the UK, AB InBev brought America’s number one beer, Bud Light, to British shores. This leap across the pond has been celebrated as the brand reimagines one of the company’s most successful and iconic adverts of all time – the Budweiser Frogs – giving it a ‘lighter’ twist.
The original advert, released at the Super Bowl in 1995, saw unprecedented success for the Budweiser brand both locally and internationally, receiving the top accolade at the Clio Awards as well as the Silver Lion award at the Cannes International Festival of Creativity.
More than two decades on, AB InBev has breathed new life into the original concept, using advanced CGI technology to introduce a new character to the pond, and an updated catchphrase, ‘Bud Light Beer’.
Recreated for TV and social media channels, whilst maintaining the nostalgic feel of the original creative, the new ad hopes to surprise fans and introduce a new audience to the Bud Light brand, that may not have seen the original version.
Andre Finamore, Bud Light marketing manager, said: “More than 20 years on from its original release, we still receive comments from people who remember the Frogs and ask us if we are bringing them back. The launch of Bud Light in the UK is one of AB InBev’s biggest ever brand campaigns, to celebrate this, we’re playing on the nostalgic elements of one of our most iconic and memorable ads, whilst also giving it a uniquely Bud Light twist.”
The advert will run as part of an integrated digital, TV and PR campaign, launching online from Friday 5 May, and airing on TV from Monday 8 May across all national stations.
The UK launch of Bud Light has been supported by an extensive, national OOH advertising and marketing campaign, with PR and influencer activity continuing to drive momentum for the brand.
The new Bud Light frogs advert can be viewed here.