Budweiser Brewing Group UK&I, part of AB InBev, today reveals it has become the number one brewer by volume in the UK, responsible for 24.8% of the volume share of beer produced in the UK YTD (YTD 13.06, Volume share of Beer, Nielsen & CGA Data).
Paula Lindenberg, UK president, Budweiser Brewing Group UK&I, said: “The results we are seeing reflect the strength of our portfolio of brands; including Budweiser, Stella Artois, Corona and Bud Light. People are choosing the brands they know and love, and we’re proud that the quality of our beer portfolio and our iconic brands meet the demands of Britain’s beer drinkers today. We have ambitious plans to grow in the on-trade, and we look forward to the reopening of the sector. We’ll be harnessing the strength of our brand portfolio and the dedication of our teams to play a leading role in the recovery.”
The brewer has continued to invest in brand activations and campaigns, including:
• In April, Budweiser recreated the iconic advert “Whassup” advert from the 90s and adapted it to be relevant with an important message during lockdown – encouraging Buds to check in on each other. The ad has since returned with a new edit to celebrate the long-awaited return of the Premier League.
• Stella Artois, the nation’s #1 alcohol brand, will launch a major campaign this summer. Stella Artois is the mother brand of ‘La Famille Artois’, which also includes Stella Artois Alcohol-Free and Stella Artois Gluten Free, to suit every consumer preference and occasion.
• Corona, the original sunshine beer, continues to be loved by UK drinkers. Corona is returning this summer with a campaign that inspires people to disconnect by getting outdoors and celebrating life’s simple and beautiful moments, a sentiment that will resonate with consumers now more than ever.
• Bud Light, official partner of the England Men’s football team, is gearing up for the return of International Football after cherished fans lost out on the opportunity of watching this year’s exciting young squad fight for glory.
• Budweiser Brewing Group is expanding its no and low alcohol options with the recent launches of Budweiser Zero and Stella Artois Alcohol Free, which provides consumers with more choice in alcohol-free options that do not compromise on taste or quality.
And in response to the wide-reaching impact of COVID-19 on pubs, bars and restaurants across the country, the brewer launched Save Pub Life in March to provide urgent financial support to the trade during the closure period. The initiative enables pub goers to buy a gift card to spend at their local pub once it reopens, with Budweiser Brewing Group matching the value of the gift cards. So far, the programme has directly contributed more than £1 million to the nation’s pubs and bars, when they need it most.