Budweiser Brewing Group UK&I supports frontline workers

Budweiser Brewing Group UK&I, a proud part of AB InBev, the global brewer, is today announcing support for frontline and essential workers in the fight against Covid-19, as the number of cases continues to rise.

As announced last week, AB InBev has produced more than 55,000 litres of ready-to-use disinfectant alcohol and hand sanitiser, using excess alcohol from the process of brewing its alcohol-free beers, including Beck’s Blue, for frontline workers across its European footprint.

In the UK, Budweiser Brewing Group will distribute 18,000 litres of alcoholic disinfectant and 6,000 litres of hand sanitiser to frontline workers. The disinfectant alcohol will be distributed free of charge to frontline workers in the UK health community throughout the coming weeks. The 6,000 litres of hand sanitiser will be donated to the Metropolitan Police Service to help support its frontline officers and staff as they play a critical role in keeping communities safe.

On an ongoing basis throughout this period, the brewer is also producing hand sanitiser and disinfectant locally at its Magor Brewery in South Wales, which will be packaged and distributed to local health services.

Paula Lindenberg, president, Budweiser Brewing Group UK&I, said: “Demand for alcohol-based hand sanitiser has continued to increase in the UK, and there’s already a shortage. We at Budweiser Brewing Group are so grateful for the heroic efforts of our UK frontline workers, and in this unprecedented time we want to turn our attention to supporting public health efforts and ensuring those around us can stay safe and healthy.”

In addition, Budweiser Brewing Group is distributing non-alcoholic beers and energy drinks to health care and essential workers in the coming weeks, having already delivered more than 21,000 Hi-Ball Energy Waters to hospitals in London last week.