Budweiser Dream Goal campaign returns with Jamie Redknapp, Ed Chamberlin and new judge, Jamie Carragher


Budweiser is bringing back Dream Goal, its hunt for the greatest amateur goals from across the country. This year sees the addition of Jamie Carragher to the Dream Goal line up, alongside footballer-turned-pundit Jamie Redknapp and broadcaster Ed Chamberlin. The trio feature in a brand new Budweiser Dream Goal launch ad celebrating the goal-scoring heroes of Sunday league football from the get-go – spotlighting one of the competition’s first screamers from 27-year-old Fernando Moke of Chapeltown Fforde Grene football club, Leeds.

Budweiser Dream Goal challenges British amateur footballers to submit videos of their ‘dream goals’ in the hope of winning the ultimate prize – to have their goal analysed on TV by football greats and star in Budweiser’s spring TV ad campaign supported by Sky Sports.

The winner will also star in Budweiser’s TV ads, as well as taking home a £50k grant for the non-league club of their choosing.

This year, Budweiser is fulfilling its promise of championing amateur footballers from the very start, with its launch ad featuring a genuine goal submitted via a partnership with Grass Root Goals to kick off the 2016 competition – to help inspire others to get involved.  The new Budweiser advert will premiere on 12 February on Sky Sports, to mark the official start of this year’s competition.

Entrants can submit their screamers to the new and improved Budweiser Dream Goal hub on www.budweiser.co.uk, which now features a full, immersive gallery allowing entrants to explore their competition by category and region, and also share content with friends. ​

Top contenders will be selected to feature in weekly slots on Sky Sports during high profile matches throughout the season. The winning goal will then be chosen by Carragher, Redknapp and Chamberlin, and revealed on 15th May via a special, extended 90″ TVC, featuring the goal and the pundits’ analysis.

Budweiser is partnering with Sky Sports to promote the campaign, as well as Grass Root Goals, UNILAD, and talkSPORT, including the Warm Up with Max Rushden – all popular destinations for sports fans and players of grassroots football. The winner will also be celebrated with their very own wrap of Sport magazine, putting them on a cover normally graced by some of sport’s biggest stars.

Budweiser Dream, Goal will also appear in the Sky Sports Football Score Centre App for the duration of the competition – the first time this has been done by any brand in conjunction with Sky Sports. As part of the official partnership, Budweiser and Sky Sports will  be integrating Dream Goal into the app, making Budweiser an integrated part of the fan mobile experience.

Budweiser has also introduced an impressive new prize package for both the winner and runners up for 2016, including:

–        A £50k Budweiser Club Futures grant for the winner to be presented by an FA Cup Legend

–        A £10k Budweiser Club Futures grant for each of the 5 x runners up

–        A one-off FA training session for the teams of winner and runners up

Winners will be able to nominate any non-league club to receive the grant, whether their own, or local club of their choosing.

The new prize pool is part of the Budweiser Club Futures programme – a grant scheme run in partnership with The Football Association and The Football Foundation to support grassroots football across the country.  Last year, Budweiser announced a new long-term agreement with The FA, which will see the iconic brand become the Official Beer of The Emirates FA Cup until 2018.

New face of Budweiser Dream Goal, Jamie Carragher, said: “I remember talking about Dream Goal with Jamie last year, and thinking it was a brilliant idea. Everyone knows how important the grassroots are to the game, so it’s great to be part of something that is giving these guys a bit more recognition. I’ve been on the receiving end of some screamers in my time – so I’m looking forward to seeing what the UK have got for us!”

Laura Salway, Senior Brand Manager at Budweiser, said of the campaign: “Budweiser Dream Goal got off to a flying start last year, with over a thousand amateur goals submitted from across the country. In 2016 we wanted to pick up exactly where we left off by celebrating stand out amateur goals and featuring one of our incredible Sunday league goal submission’s in our launch ad. This year will be all about our Sunday league stars and we plan on showing as many of our submissions as possible, and giving as many as we can the star treatment they deserve.”

“We’re so excited to be back this year, with a new judge to add to our famous line-up – plus a seriously impressive prize package for our winner to continue our longstanding support of British football.”

Jason Hughes, head of creative solutions at Sky Media, said: “We’re delighted to be collaborating with Budweiser on its Dream Goal campaign again. Sky Sports is the home of football, and our pundits are known world over for their expertise and love of the game. This is a fantastic opportunity for Sky and Budweiser to join forces and help the unsung heroes of grassroots football have their moment to shine!”