Budweiser gives retailers free party kits to support Halloween sales


This October, Budweiser is bringing the Halloween spirit to homes across the UK with specialty gift packs – the Budweiser King of Fears Party Kit – helping Britain get into character for a ghoulishly good party with friends.

Each King of Fears Kit contains five Halloween masks with varied designs; consumers will receive these in store with the purchase of Budweiser. There are over 13,000 Kits available in retail and convenience stores nationwide.

Reinventing the average Halloween shopping experience, Budweiser will also launch the Budweiser King of Fears Shop, the UK’s first haunted fancy dress shop with illusionists and scare experts. Think haunted house meets fancy dress shop –  with a Budweiser bar and free Budweiser with every purchase.

Budweiser opens its King of Fears shop as part of a larger Halloween takeover, culminating in the Nightmare Circus Halloween Party on Saturday 28 October at The Magic Roundabout, Old Street. A DJ set from indie sensation FOALS will headline the event, with band members Edwin Congreave and Jack Bevan on the decks. Get ready for an evening of tricks, treats, epic music, a slaughterhouse bar, London’s finest street food and an array of twisted performances! The Nightmare Circus Party and King of Fears Shop are both strictly 18+ and guests may be required to show ID on the door.

Sascha Cordes, senior brand manager, Budweiser UK, commented: “Budweiser is excited to bring this offer to consumers and retailers as part of the inaugural Nightmare Circus venue takeovers.

“Halloween is quickly becoming one of the key celebration moments of the year, and we want Budweiser to be a part of this by being the beer everyone wants to stock their fridges with this year. Expect tricks, treats, and ice-cold beer – Halloween, this Bud’s for you.”