Budweiser increases beer production to fulfil epic gesture

Budweiser is honouring its promise of giving away free beers to the fans who never stopped believing in their team by increasing its production in preparation of the 2018 FIFA World Cup trophy being won by England.

Committed to rewarding fan support and energy, Budweiser – the Official Beer of the tournament – has increased production at its UK breweries as it looks to rediscover the euphoria of 1966 and give every fan a free beer if England wins the greatest footballing event in the world.

The nationwide gesture was launched at the start of the tournament by football legend Steven Gerrard, who captained England at the last FIFA World Cup and represented the Three Lions on 114 occasions.

Budweiser is willing to give away millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of English football fans. To claim their complimentary Budweiser, those of legal drinking age and who are living in England should visit www.freebudforthenation.co.uk to register as a fan and be the first to know if the offer goes live, and where they can also then claim a voucher for their free Budweiser.

The increase in production follows a strong appetite for beer across the summer and football season, with Britons expected to consume 150million pints of Budweiser before the final whistle blows on the last game on the tournament.

Jason Warner, president of AB inBev UK&I, said:

“At Budweiser, we’re getting ready to honour the people who make football the beautiful game we all know and love – the fans. We will celebrate by giving free beer to the nation if England brings the trophy home to reward the fans for their unwavering dedication to their team, and unshakable belief that the trophy will be coming home. So, we’re ready, and our breweries are still brewing beer around the clock in preparation.

“Let’s end these four weeks of euphoric freedom in the most epic way possible. It’s coming home – let’s party like it’s 1966!”

The announcement comes as part of a series of unmissable fan experiences that the beer brand has created to celebrate the 2018 FIFA World Cup, representing Budweiser’s mission to light up the tournament with euphoric fan energy.