Budweiser has announced the release of a limited edition brew in collaboration with iconic Dutch DJ and producer, Tiësto. The beer brand and DJ have joined forces to create a limited edition brew made by infusing it with the beats and energy of Tiësto’s music.
The brew has been created at the Belgian festival, Tomorrowland, which saw Tiësto and Budweiser unleash a surprise epic set to launch an exclusive track featuring JAUZ called ‘Infected’. Budweiser and Tiësto performed the track at Tomorrowland to give festival-goers a once-in-a-lifetime experience and celebrate a three year global partnership between the beer brand and the festival.
To create the brew, Budweiser brought in a tanker of beer to Dreamville in Tomorrowland, and pumped Tiësto’s music, and the energy of the fans, into the famous beer – a spectacle worthy of one of the world’s biggest music festivals1. The limited edition batch will feature brand new packaging inspired by the Tiësto performance and go on sale in selected Asda and Spar outlets across the UK from mid-August, offering music-lovers a chance to try the exclusive batch of Budweiser.
The ‘Infected’ track was released this summer to mark Budweiser’s second year of partnership with Tiësto, one of the world’s best known DJs1. The track is a bass-heavy, electro house track embodying Budweiser and Tomorrowland’s shared belief that music has the ability to ‘infect the soul’.
Tiësto says of the experience: “I always want my shows to feel like a once in a lifetime experience.
“I want to give fans the biggest spectacle and most memorable moment of the whole festival. Budweiser makes that possible by helping me amplify my live experience and giving festival goers a night full of surprises they won’t soon forget.”
Steph Okell, marketing manager, Budweiser UK, said: “We wanted to bring the epic Tomorrowland experience back to fans in the UK with a limited edition brew that truly captures the passion of music lovers and the energy of Tiesto’s music in every can.
“This limited edition brew reflects our incredible collaborations with both Tiësto and Tomorrowland, which have come together in such an epic way this summer.”
Budweiser united with Tomorrowland, one of the world’s largest electronic dance music festivals, to bring exclusive music experiences during the Belgium festival that draws guests from all over the world. The partnership brings to life Budweiser’s ambition to bring people together through unique performances.
Budweiser also ran nationwide UK competitions in the lead-up to the festival, offering fans the opportunity to join the Budweiser tour bus as it journeyed to Tomorrowland. Once there, the Budweiser guests experienced the festival at its most magical, including Tiësto’s surprise performance at the Gathering Party on Thursday night.