Budweiser ties with FOX Sports to air football documentaries to support Rise As One 2014 FIFA World Cup campaign


Budweiser, the official beer sponsor of the 2014 FIFA World Cup Brazil, has unveiled a new partnership with FOX Sports for a documentary series showcasing six of the most unique football stories from around the globe.

The new series, which will air in more than 55 countries around the world, is part of Budweiser’s fully integrated, global content series supporting its new Rise As One FIFA World Cup campaign.

“The FIFA World Cup is a powerful moment in time which enables the world to join together in celebration of the world’s most popular sport,” said Andrew Sneyd, global vice president, Budweiser. “We are delighted to be collaborating with FOX Sports on this new series and through the Rise As One campaign, to share some of the many defining moments of football history with millions of fans around the globe.”

The series of football documentaries was developed in collaboration with FOX Sports, one of the most prominent supporters of the sport globally and U.S. Broadcaster of the 2018 and 2022 FIFA World Cups. Leading up to the 2014 FIFA World Cup Brazil, the six 30-minute episodes celebrate humanity and perseverance through some of the most powerful and uplifting stories rooted in world football and also demonstrate how the sport inspires the world to Rise As One.  The first episode will premiere on 25 March 2014 in the US. Globally, these films will be distributed in more than 55 countries, with a UK broadcast partner set to be announced in the coming days.

Veteran filmmakers Scott Boggins and Gabriel Spitzer, who have a combined 15 Emmy Awards, joined forces to produce and direct the Rise as One documentary series that features exclusive interviews with football legends including FIFA World CupTM Champions Ronaldo and Lilian Thuram. Below are brief descriptions of the six episodes:

  • Power of Unity: In Power of Unity, the Japanese Women’s national team overcame intense personal pain to inspire their country after the 2011 tsunami and Fukushima nuclear disaster
  • Breaking Barriers: In Breaking Barriers, American and Iran teams go head-to-head at the 1998 World Cup and amid volatile politics and intense scrutiny, broke soft diplomacy on the world stage
  • One Nation: In One Nation, the French Men’s national team uses the 1998 World Cup to help heal the racial splits within their nation and sport
  • Match for Peace: The story of how an exhibition match between World Cup champions Brazil and war torn Haiti, helped lift the spirits of the island nation during one of its darkest hours
  • Forever Heroes: Nearly 20 years after a plane crash killed all but three men from Zambia’s national team, Forever Heroes shows how the new survivor-led club overcame tragedy to capture the African Cup of Nations, just miles from the crash site
  • World War Truce: During a tense, frozen Christmas in World War I, German and British soldier held a secret cease fire to play a friendly soccer game

For more details on Budweiser’s creative content series, and the Rise As One campaign, visit www.RiseAsOne.com.