The Bullring Estate, Birmingham’s iconic shopping destination that comprises the Bullring, Grand Central, and Link Street, has announced that global beauty retailer, NYX Professional Make-Up, has launched its debut standalone store in the West Midlands at the iconic Bullring in Birmingham.
The brand opened their new store on the Upper Level West, offering their range of professional products at accessible prices. Located adjacent to the newly upsized Goldsmiths store, NYX Professional Make-Up covers 1,700 sq ft across the ground floor.
Iain Mitchell, commercial director at Hammerson commented on the launch: “NYX Professional Make Up is a leading name in the cosmetics sector and a welcome addition to our strong line-up of leading international brands. The Bullring is home to several of our retailers’ top performing stores in the country, making it the obvious choice for the brand’s regional debut. With an impressive brand following, the arrival of the new store in Birmingham, which boasts the country’s largest population outside of London, is rapidly garnering attention among cosmetics fans. We have no doubt that NYX will enjoy considerable success at the Bullring.”
This follows the news that Selfridges recently unveiled its second Shoe Galleries concept, following in the footsteps of its London store. Situated on level four of Selfridges, the 15,000 sq ft space now stocks over 1,700 different styles from almost 50 international designers, including the Jenny Packham X LK Bennett bridal collection which is exclusive to Selfridges Birmingham.