Burts Snacks, one of the UK’s leading premium snacking companies, is celebrating selling 5.8million Royal National Lifeboat Institution (RNLI) charity crisp packs in 2021. In order to support the charity, the brand announced a two-year partnership with the RNLI in June 2021, when the charity’s branding was introduced on Burts Sea Salt & Malt Vinegar 150g and 40g crisp packs.
The packs were rolled out in 100 stores across the South West including ASDA, Morrisons, Tesco, Co-op and RNLI shops with the charity’s key FLOAT TO LIVE messaging. Over July and August, the partnership was supported by a £1million summer marketing campaign which helped boost sales of the crisps.
Dave McNulty MD of Burts Snacks, said: “We are excited to launch the second phase of the partnership later this year, with the launch of a brand new crisp flavour and pack developed by Burts and the RNLI together. By supporting the RNLI, Burts hope to play a role in supporting local communities and ensuring people enjoy coast lines safely”.
Alice Dewsnap, senior partnerships manager at the RNLI, added: “As a charity, the financial support is also incredibly important to us and will help us to save many more lives. We are very much looking forward to a long-standing relationship with Burts Snacks and everything 2022 has in store.”
Currently one of the UK’s fastest growing snack brands, Burts has grown 300% in the last five years. As a British family-owned brand, the company is incredibly proud of its heritage and success in the coastal South West region of England, which made the partnership with the RNLI – a charity synonymous with the great outdoors – a perfect fit.