Butcher’s Pet Care, the UK’s number one canned dog food brand, has announced it is removing the equivalent of 4.2 million plastic bottles from its supply chain by replacing the shrink wrap on its canned food for dogs over the coming months.
The six and 12 pack cans, are now 100% recyclable, using cardboard packaging made from sustainably grown trees. The packs together with an exclusive 18 pack are already available at Pets at Home and a national roll-out programme starts this week. The first wave of the roll out will see them in over 3,400 stores in Tesco, Coop, Waitrose, Ocado & a range of pet specialist stores by November 2018.
Rachel Collinson, general manager for food for dogs at Butcher’s Pet Care, said: “We know that reducing plastic packaging waste is a key concern for consumers. We feel strongly that every business has a role to play in making it easier for shoppers to move away from plastic. Our exciting plans to move to cardboard have been in place for over a year and this move means that by the end of next year we will be well on track to being 99% recyclable and will keep working towards our long-term goal of being 100% recyclable.
The new packaging forms part of Butcher’s re-brand revealed earlier this year. The look and feel repositions Butcher’s dog food as naturally nourishing but still affordable, with 100% of all meat carefully sourced from British and Irish farms.
Collinson concludes: “Consumer insight told us it was time to update our look and shout about the great things we already do, such as our grain free range and our super food ingredients, so it was a perfect opportunity to do our bit for the planet at the same time & move to cardboard packaging. We have done this in very affordable way making it possible for can every pet loving parent do their bit towards the environment, whilst not having to compromise on the quality.”