Canderel unveils You ‘CAN’ with Canderel positioning

Canderel, the UK’s leading low-calorie sugar alternative brand, is rolling out a brand-new campaign You ‘CAN’ with Canderel starting this September. Designed to emphasise the brand benefits: all the sweetness, less of the calories, the new campaign aims to highlight the brand’s versatility and encourage consumers to see Canderel as the difference between CAN and CAN’T.

Canderel recognises that consumers are constantly being bombarded with restrictions and diets, and as such wants to highlight the easy swap that can be made by replacing sugar with Canderel. The campaign aims to help liberate consumers from sugar pressures and provide them with a lower calorie choice and little frustration.

To support the campaign, Canderel is teaming up with a variety of health and lifestyle influencers such as Nichola Ludlam-Raine (nicsnutrition) and Amy Treasure (amytreasureblog), to help bring the brand’s great taste credentials and low-calorie messaging to life and position Canderel as UK’s number 1 lower calorie sugar alternative and simple swap, to still enjoy life’s sweet moments with.

  1. Simona Mantovani, Marketing Manager at Canderel, says, “As consumers constantly look for alternatives to sugar, we want to educate them on the simple swaps that can be made by switching to Canderel, the trusted sugar alternative. With the sugar tax still generating media coverage, shoppers are becoming more aware of the benefits of table top sweeteners and their low-calorie offering. This campaign will communicate to consumers that you ‘CAN’ enjoy life’s sweet moments with Canderel.”

In addition to the influencer activity, the campaign will also be supported an on-pack promotion, which will be rolled out in stores later in the year.