Candy Kittens announces fully vegan range as brand reveals new Eton Mess formula


Candy Kittens is delighted to announce that its hugely popular product range is now fully vegan. This has always been an ambition for the brand, which considers sustainability to be a top priority, whilst keen to not jeopardise flavour or quality. This is why the brand has taken the time to develop a new formula for Eton Mess, free from beeswax, that will live up to the rest of the well-loved product range. 

Candy Kittens’ aim has always been to create a responsible business, leaving the planet – and the confectionery sector – in a better place. In 2021 the brand realised a long-term goal, achieving Carbon Neutral status, both as a business and with their product range. For this, Candy Kittens works with a series of VCS certified carbon offset projects close to the brand’s heart. Supporting a forest protection project in Peru, which works with locals to preserve the rainforest, with Plastic Bank to reduce the amount of plastic entering our oceans and a wind farm in the Philippines. 

In addition to this, and where the brand is making the biggest difference, Candy Kittens is working to lower their emissions across their business and supply chain. The largest contributor to the carbon footprint generated by Candy Kittens is during the production of their sweets. This production process is now entirely carbon neutral and has been positively lowering the brand’s footprint since 2020. 

Candy Kittens’ attention is now focused on how they can further incorporate sustainable packaging into the product range, as well as identifying new transport options that will help to reduce the mileage of product travel.

Co-founder and MD, Ed Williams, says: “Eton Mess was the final piece in the puzzle, and I’m delighted that we’ve reached this 100% vegan milestone. More than simply removing an ingredient, we’ve redeveloped the entire process to ensure our Gourmet Sweets give consumers the very best sweet without any compromise on quality – sweets don’t need meat! 

“The vegan food and drink sector has been growing exponentially and following COP26 and consumers’ growing environmental concerns it is anticipated to continue on this trajectory throughout 2022. Candy Kittens knows that its audience is well aligned with their core missions, so have always felt it was essential that their entire range was accessible to all. 

“Candy Kittens sources honest ingredients, refusing to use palm oil or animal gelatine in any of its products, and now as the brand announces the new Eton Mess formula, it is proud to be fully vegan. Without compromising on the fantastic Candy Kittens taste that consumers know and love.”