Card Factory announces new chief commercial officer


Card Factory, the UK’s leading specialist retailer of greeting cards, dressings and gifts, is pleased to announce the appointment of Adam Dury as chief commercial officer, with effect from 26 August 2019.

Adam has extensive experience in the retail industry having worked for Tesco for 14 years in a number of roles including most recently, category director of home, seasonal & design in the UK and Central Europe.

In this role he was responsible for the transformation of Tesco’s home and seasonal categories launching two new innovative home brands, identifying new tactical products and implementing a multi-channel home and seasonal sales strategy, leading to a return to like for like sales growth and profitability.

Prior to this, he was category director for Tesco’s papershop & seasonal, where he undertook a significant strategic change programme in the papershop category, creating an improved customer product range while simplifying the supply base, and increasing sales and profitability. Before joining Tesco, Dury was head of merchandising for homeware at Marks & Spencer.

Dury, who also joins the executive board, will be responsible for Card Factory’s commercial strategy, including supply chain and shopping experience, as well as the ongoing development of its market leading range of quality, value for money products.

Karen Hubbard, chief executive officer of Card Factory, commented: “I am excited that Adam will be joining us as our new Chief Commercial Officer. He has an excellent understanding of what customers want and a proven track record of delivering it commercially. He brings with him a wealth of valuable experience which will benefit us as we continue to improve the range and quality of our card and non-card options and grow Card Factory’s market leading position.”