Cardtronics UK, a leading independent cash machine provider in the UK, has announced that it is partnering with Golf Holdings to operate at least 26 cash machines in Northern Ireland. Golf Holdings operates Northern Ireland’s largest off-licence chain, Winemark, and the leading retail brand, Russell’s Food and Drink.
The contract, which was formally awarded to Cardtronics on 23 December 2014, was finalised on 19 February 2015. The initial rollout of the cash machines took place in late March 2015, with Cardtronics taking over the operation of the remaining existing sites from May 2015.
Following a competitive pitch, Cardtronics will manage 16 existing sites, with the possibility of expanding in the immediate future to at least a further 10 new sites, which do not currently have ATMS.
The long term, large scale partnership will see the popular retail chains in Northern Ireland introduce cash as an additional service for their customers.
Jonathan Simpson-Dent, managing director of Cardtronics Europe, said: “We look forward to strengthening our relationship with Golf Holdings over the next few years and will continue to support their business with the addition of external and in-store free to use ATMs for their customers.”
“From our own research we know that the presence of a cash machine can boost footfall, loyalty and spend, and we hope our new partnership proves valuable to Golf Holding’s business.”
The win sees Golf Holdings become Cardtronics single largest ATM partner in Northern Ireland.