This summer, the UK’s No.1 Hand Wash and Hand Sanitiser Brand, Carex, is on the road, driving awareness by sampling at key locations and through dedicated partnerships, to bring people back together and enjoy their summer safely.
Aiming to reach over 1 million consumers, the summer-long activity is targeting high-profile travel destinations, enabling people to keep safe as they venture on days out, staycations and holidays abroad, encouraging them to #AlwaysCarryCarex. So far over 100,000 samples have been handed out across the nation from London to Manchester, Birmingham and Blackpool.
A recent interactive sand-art installation at Blackpool Beach, created an eye-catching reminder to consumers that no matter where they are, a pocket hand sanitiser is the perfect partner to keep them safe on the go.
A partnership with travel specialists, Secret Escapes is also driving brand awareness through a dedicated microsite, featuring a curated collection of bookable ‘Carex Staycations’, competitions and giveaways, social media support and sampling of Carex products in hotel rooms and reception areas.
Finally, in a landmark three-year partnership with Manchester Airports Group (MAG), Carex is to become its official sanitising partner and provide 116 dispensing units throughout Manchester Airport’s Terminal One and Two, for travellers to use confidently, free of charge.
Sameen Kenway, Carex senior brand manager, comments: “After a long period of restrictions, we are delighted to be on the road, engaging with our shoppers face to face once again.
“As people’s confidence begins to grow and they venture out more frequently, we want to remind them of the importance of staying protected whilst on the go. Through our dedicated partnerships and sampling activity this summer, we are aiming to get our message out to as many consumers as possible, encouraging them to pick up a Carex Pocket Sanitiser when they are out and about.
“As the UK’s leading Hand Wash and Hand Sanitiser Brand, we cleaned and sanitised over one billion hands in the UK over the course of 2020 and are the go-to brand for shoppers when they are in-store. We hope the increased awareness and protection message will inspire more shoppers to seek out pocket protection when visiting their local supermarket or convenience store, so we would encourage retailers to ensure they have availability.”
Last month, as well as achieving a GUINNESS WORLD RECORDS™ title for the ‘Most high and low fives by a pair in a single sky dive’, the brand encouraged passers-by to ‘Grab, Squeeze and Seize the Moment’ at an interactive sampling board on London’s iconic South Bank. Part of a partnership with Merlin Attractions, consumers also had the opportunity to win tickets to some of London’s top attractions. Carex also supplied samples and in-situ branded dispensers to help protect attendees at the recent Manchester International Festival.
The ‘Summer of Sampling’ is part of a wider push and investment from Carex, driving awareness of the importance of staying protected throughout the summer and beyond, and will be supported through the line with PR, digital, OOH and in-store activation.
As the UK’s No.1 Hand Wash and Hand Sanitiser Brand, Carex played a key role in keeping consumers safe throughout the pandemic with unit sales reaching 76.8m (+5.7% YoY). That’s around 21m litres – enough to fill an Olympic-sized swimming pool more than eight times over.