Carpetright, Europe’s leading specialist carpet and floor coverings retailer, has announced the launch of four new concept stores, which will form the first stage of a national brand revitalisation strategy. Existing stores in Clapham, Royal Tunbridge Wells, West Thurrock and Reigate have been transformed to showcase a new and innovative approach for the flooring retailer.
The first store to reveal its new concept is on Clapham High Street, which opened its doors to the public on Saturday 27 June. The four sites will provide an opportunity for the brand to trial a range of innovative methods of consumer engagement that will shape a broader in-store design to be potentially rolled out across the remaining 590+ trading locations in the UK, Belgium, the Netherlands and the Republic of Ireland.
The new stores have been designed by retail creative agency True Story, and have focused on placing the needs of the customer at the heart of the shopping experience. Interactive digital screens, inspiration zones, browsing columns/plinths, and 3D living areas, have all been created to illustrate how a home can be transformed through a variety of flooring solutions.
Chief executive Wilf Walsh said: “Since 1988 we have worked hard to consistently bring our customers innovations in flooring to meet their evolving needs and expectations. This is the next chapter in this journey and forms part of our wider strategy to update our brand. With these new concept stores we aim to showcase to our customers the transformational effect flooring can have on people’s homes.
“A commitment to customer service and providing exceptional value is core to our corporate philosophy. Whilst our brand transformation will help broaden our appeal, we will always ensure that the traditional values that launched Carpetright nearly 30 years ago and have helped grow our operation to over 590 sites, will continue to sit at the heart of our business.”
Carol Jones, general manager of Carpetright Clapham, said: “I’m so pleased that Clapham has been chosen to play host to one of our new concept stores. We’ve been on the high street here for 9 years, and in that time we’ve been proud to give our customers a high quality, friendly and end-to-end service, whilst offering the choice and brilliant value of a large national brand. We’re really excited to see how customers respond to the new look.”
As with all Carpetright stores, Clapham High Street will continue to offer customers the largest choice of flooring including carpets, rugs, laminate, vinyl and engineered wood from some of the biggest and best brands in the world.