CarShop pursues ambitious growth plans as it opens its first store in the West Midlands

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The UK’s leading used car retailer, CarShop, has chosen to make a multi-million-pound investment in Wolverhampton as it acquires the 4.6 acre site in Kenway Retail Park, Willenhall, which currently belongs to Autoworld. This would mark CarShop’s thirteenth store in the UK, but its very first in the West Midlands.

The retailer, which is part of Leicester-based Sytner Group, is anticipating that this new CarShop Wolverhampton store will become the go-to destination for those in the local area looking for a friendly, fast and faff-free used car buying experience.

“It doesn’t matter to us which way a customer would prefer to shop,” said CarShop’s CEO Nigel Hurley. “We provide it all, so they can choose which option they feel most comfortable with. What matters to us is that they have a positive experience and come away with a smile on their face, knowing that they have a car that’s right for them, at the very best price, and can change their mind if – within 14 days – they decide it’s not a completely perfect fit.”

The site, which is located off Armstrong Way, is set to officially open its doors to the public in September this year. It would feature an impressive forecourt holding up to 400 of the retailer’s vast range of different makes and models, a compact store with a friendly customer area and showroom, as well as a service centre which provides visitors with a convenient and quick way to MOT, service and repair their car. 

Importantly, this acquisition would also not mean that any jobs are lost as CarShop has promised to bring all 19 former Autoworld staff members previously located at the site on board as CarShop colleagues, during the transition. 

CarShop would also be looking to create 22 new jobs for people in the local area, with roles ranging from customer service advisors and handover managers, to mechanics and MOT technicians – with all levels of experience welcome due to the retailer’s in-house training and mentoring schemes. In other words, the workforce at the site would double.

When discussing this, Hurley said: “CarShop is a people-centred business. It’s part of the reason why we recently launched ourselves as the Home of Good Carma – we’re all about good cars, good service, good people. And we discovered, during our conversations with Autoworld Wolverhampton, just how brilliant their people are too. They know the local area, the site and the customers they serve so well. That’s why we’re thrilled to be welcoming them into the CarShop Wolverhampton team.” 

The opening of this new store marks a significant step for the leading retailer, which has previously outlined its ambitious growth plans to become a truly national brand that is able to serve customers from across all areas of the UK in whichever way they prefer – be it completely in-store, online with a home delivery or a happy combination of the two.

When discussing the upward trajectory that CarShop is currently on and how Wolverhampton fits into this plan, Hurley added: “We’re at a really exciting time right now in CarShop’s journey. 

“Our team has worked hard to build up a presence in the East Midlands – through the Northampton store, the recent openings of CarShop Express Leicester and CarShop Nottingham, and plans to open CarShop Derby next year – but we want to be accessible to car buyers across the whole Midlands region. That’s what made Wolverhampton so appealing as the next location.

“With that in mind, we’re very much looking forward to bringing CarShop’s unstoppable omnichannel approach and unbeatable standard of customer service to the people of the West Midlands.”