Catalogue firm grows sales via comparison shopping solution


JD Williams, a leading UK direct home shopping catalogue company, is reported to have experienced notable revenue growth since signing on with ChannelAdvisor’s Comparison Shopping solution. 

JD Williams turned to ChannelAdvisor in 2009 hoping to acquire new customers and increase revenue through the channel.

ChannelAdvisor’s software, which is said to simplify the process of managing comparison shopping by optimising a single data feed for all shopping engines, untangled a feed mix for the large inventory of catalogue brands sold by JD Williams. 

According to ChannelAdvisor, JD Williams uses the Business Rules feature of the Comparison Shopping solution to make changes across feeds, further simplifying inventory upkeep. JD Williams reports it saw a 500% increase in year-over-year revenue in 2011 and continues to report growth on the channel.

“We knew we needed third-party management to make sense of the feeds for all our product lines,” said e-business development manager for JD Williams, Dominic Smith. 

“ChannelAdvisor’s Comparison Shopping solution has met our needs by enabling us to distribute inventory to multiple comparison shopping engines through a single product feed, saving us time and increasing our visibility online.”