Heineken has announced it will become ‘Official Beer Partner of UEFA EURO 2020’, and in a separate agreement has extended its UEFA Champions League partnership by another three years, from 2021-24.
Articles in category: 2018 FIFA world Cup Russia
Budweiser is honouring its promise of giving away free beers to the fans who never stopped believing in their team by increasing its production in preparation of the 2018 FIFA World Cup trophy being won by England.
The 2014 World Cup in Brazil saw 131 million UK working days lost as people bunked off work or stayed up late to celebrate (or commiserate) England’s performance and missed work the next day.
By Craig Smith, Vice President of customer success, Amplience The World Cup is possibly the biggest retail opportunity posed by a sporting event since, well, the last World Cup. As national excitement reaches a fever pitch, retailers need to keep a
Head & Shoulders, the world’s number one shampoo brand, has extended its Men Ultra Shampoo range with the addition of the Ultra Deep Cleansing Shampoo boosted with charcoal extract. The updated collection will be supported with a national campaign around
Budweiser has today announced free beer for the nation. That is, if the 2018 FIFA World Cup trophy is won by England and brought back to the country for the first time since 1966.
An advanced artificial intelligence solution has analysed every international football match played since 1872, running over 1 million simulations of the World Cup and given England just a 5.7% chance of writing their names into football history this summer. Retail
The NPD Group, a global information company, today reveals how World Cup football fever is impacting UK toy market sales. With just under a fortnight to go before the national squad’s opening game on 18 June, £11 million has already
Budweiser today announces its plans to work with retailers to celebrate fan euphoria surrounding this year’s FIFA World Cup tournament. In order to drive football into stores and boost rate of sale, Budweiser is launching a two-hour delivery with Amazon
Workplace expert, Acas, has launched new guidance today to help employers prepare for potential issues that could arise over the World Cup period.
The British economy is set to benefit from a £1.33bn boost if England make it through the second round (the round of 16) of the 2018 World Cup, rising to £2.72bn if the team make it through to the final,
Currys PC World outdoor campaign encourages fans to “Go Big for The Big Games,” ahead of summer of football
Currys PC World reveals its latest disruptive outdoor takeover campaign – transforming two 48-sheet billboards into giant Currys PC World TV boxes, encouraging fans to “Go Big for The Big Games,” ahead of a Summer of football.
Budweiser has globally announced the launch of its biggest integrated campaign to celebrate its sponsorship of the FIFA World Cup™ 2018, which will capture and amplify euphoric fan energy in innovative ways throughout the tournament. The activity kicked off this
A quarter of the UK to switch off from viewing the World Cup once their team is knocked out, finds Oath
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research from media and technology company, Oath. One in four (26%) people in the UK will not support any other
KETTLE is the UK’s number one hand-cooked crisp1 and must-stock premium snacking brand for convenience retailers. This spring a new range of price marked packs is being launched to target the growing sharing snacks market. Priced at £1 per bag