Why it works is a feature opportunity on Retail Times, which enables companies to profile their businesses to our executive retail-based readership. The column provides an opportunity to highlight a specific service or area of expertise and, critically, illustrate why it works. The Why it Works pieces are especially well suited for showcasing retailer case studies of the service or area of expertise in action.
![Why it works: [24]7’s live chat solution is based on big data and real-time analytics](https://www.retailtimes.co.uk/wp-content/uploads/2012/12/247-logo.png "Why it works: [24]7’s live chat solution is based on big data and real-time analytics"){kind=logo}
Mike Hughes, managing director for European operations at [24]7, explains how his company works with retailers to deliver a personalised live chat customer experience [24]7 has a rich heritage in working with retailers to deliver the right customer experience across
In a new column on Retail Times, Tristan Rogers, CEO of cloud-based technology provider, ConcretePlatform, reveals how his business has grown, supporting retailers’ entry into international markets; and why working with competing brands brings innovation to the retail party Since
