Today, Budweiser announces a long-term partnership with global football icon Lionel Messi. Admired by fans and respected by rivals, the King of Beers is celebrating his journey to the pinnacle of global football, defined by his commitment and relentless determination
Articles in category: Beer
The wait is over. The UEFA Champions League is back and, to celebrate its return, Heineken® has symbolically 'painted' the city of Lisbon, Portugal, where the tournament will reach its conclusion between 12 and 23 August.
HEINEKEN today announces its flagship non-alcoholic beer brand, Heineken 0.0%, will take over the sponsorship of the UEFA Europa League competition when the tournament resumes on 5 August 2020. The partnership represents the largest ever single sponsorship deal involving a non-alcoholic beer brand.
As the UK emerges from lockdown, Corona is looking to inspire the nation to rediscover the power of the outdoors and help people disconnect in order to reconnect with the natural world.
Budweiser Brewing Group UK&I, part of AB InBev, today reveals it has become the number one brewer by volume in the UK, responsible for 24.8% of the volume share of beer produced in the UK YTD (YTD 13.06, Volume share
IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s world-renowned brands, including Budweiser, Stella Artois, Beck’s, Leffe and more.
Budweiser Brewing Group UK&I, a proud part of AB InBev, has revealed the new models it has implemented since the start of lockdown to ensure rapid delivery of beers to some of the UK’s biggest retailers. These models have enabled
Budweiser Brewing Group UK&I, a proud part of AB InBev, has today announced the addition of two new beers to its no and low portfolio - Budweiser Zero and Stella Artois Alcohol Free.
A delicious new ale, Farmer's Flagon, has launched to mark 100 years of the NFU in Suffolk.
Move over gin, it’s time to spice things up with rum this Spring. Enter ARLU RUM’s bold, punchy, flavoursome range of rums – guaranteed to lift spirits this March.
Molson Coors, one of the world’s largest brewers, has partnered with e-commerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK.
A new drinks sector has opened up in the UK - thanks to the launch of ZAG which is causing a stir in the industry.
In what has now become a yearly tradition, Borough Market is releasing its new limited-edition sustainably packaged beer brewed with freshly picked wet hops grown in the iconic Market Hall. This ‘Wet Hop IPA’ is a refreshing sessionable but full-bodied
AMSTEL extends CONMEBOL Libertadores partnership and adds CONMEBOL Sudamericana sponsorship until 2024
As South America prepares for the CONMEBOL Libertadores final, Amstel has announced it has extended its partnership, including the CONMEBOL Libertadores and the new addition of the CONMEBOL Sudamericana, through to 2024.
Following the launch of Cobra Beer’s new visual brand identity in April 2019, the brand is delighted to announce that Cobra Zero, the 0% alcohol offering and final product to join the new branding, has been relaunched, complete with a
Budweiser Brewing Group UK&I, a proud part of Anheuser-Busch InBev (AB InBev), announces that its global brand, Budweiser, has launched a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish national team, as
Old Speckled Hen, the UK’s number one premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist. Created by independent creative agency isobel and their newly formed comedy department, the new brand campaign features
Stalwart of the London craft beer scene, Bermondsey-based Fourpure Brewing Co., has announced a cross-business rebrand launching this September. The dynamic new look, which quite uniquely was managed entirely through Fourpure’s in-house brand and design team, is positioned to reflect
St Peter's Brewery has unveiled The Original Stormtrooper, two delicious new beers launched just in time for the ninth and final instalment of the famous film franchise.
Sadler’s Brewing Co., a six-generation, family-run craft brewery has announced strategic partnerships with two prominent football teams in its heartland; Sadler’s Peaky Blinder Lager has become Birmingham City Football Club’s back-of-shirt sponsor and West Bromwich Albion’s official beer partner. Both
Food production is the biggest contributor to climate change, but one third of all food is wasted. Toast Ale wants to change this. The planet-saving, certified B Corp brand brews beer from surplus fresh bread and uses its profits to
Bud Light and Grammy-nominated artist Post Malone announced the next evolution of their partnership – a limited-edition merch collection available nationwide on 5 August 2019 exclusively on Shop.PostMalone.com. The premium, unisex streetwear line takes equal inspiration from some of Post’s favorite things as
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, today announces two multi-year partnerships with two of the top international football leagues, the Premier League and LaLiga. As a long-time partner of the FIFA World Cup™, Budweiser’s association with football is well-known.
Michelob ULTRA - the latest addition to Budweiser Brewing Group UK&I’s premium beer portfolio – has announced the arrival of a new bottle format.
Corona, the UK’s best-selling sunshine beer and one of the top 10 beer brands in the UK with value sales increasing by 15.4%, is launching a limited-edition four-pack of Corona to help fund vital beach cleans across the UK.