AB InBev is supporting customers this summer with its first pan-European promotional campaign for Corona, the UK’s best-selling sunshine beer, offering consumers the chance to experience the trip of a lifetime. Building on the success of Corona’s This Is Living campaign,
Articles in category: Beer
Stella Artois, the UK’s number one premium beer brand, is serving one to remember by partnering withThe Championships, Wimbledon 2017 for the fourth time. Building on the success of previous years, the partnership aims to further drive perceptions of Stella Artois,
6Somewhere has formed a partnership with the two top French cidre makers in Normandie – The Huet family and the Dupont family. These two cideries have been crafting their cidre for more than 125 years and have created three delicious
Pernod Ricard is to feature nutritional information on all its strategic brands. All of its international strategic spirits brands have already published nutritional information pages on their respective websites, as well as most of its wine and champagne brands and
AB InBev has announced the return of one of its best-loved brand partnerships, by reuniting Boddingtons and Melanie Sykes 20 years on from the first-airing of the iconic adverts.
Bud Light, America’s favourite beer, has officially landed in the UK , representing the biggest ever brand launch by AB InBev UK.
The launch of a US specific beer has proved a coup for St Peter's Brewery as Dirty Tackle wins a listing with World Market Products Stores in the states. With 259 stores across the US, World Market Products is a significant
Yorkshire based Little Valley Brewery has strengthened its retail presence, with its limited edition LVB X now stocked across 11 selected Booths stores. The premium beer hit Booths shelves this week and is expected to perform well over the festive
Chicago brewer Goose Island Beer Co is launching a hop-based activation known as ‘Hoppy Hour’ in major supermarket Tesco in response to a surge in demand for craft beer.
Stella Artois, the world’s best-selling Belgian beer, unveils their limited edition packaging and Christmas gifts to make festive gatherings even more magical this year. Originally crafted as a gift and named after the Christmas star, Stella Artois is encouraging people to
Camden Town Brewery, the leading London craft brewery, is readying itself for the launch of its latest limited edition lager, an Oktoberfest special. Oktoberfest has been brewed in honour of the brewery’s love affair with all things German. Inspired by Bavaria,
Amigos Tequila Beer is launching a vibrant new identity alongside plenty of exciting activity planned for the upcoming year. Amigos Tequila Beer is a golden, easy-drinking beer with the zing of South American limes and the flavour punch of Mexican tequila.
Seeing a gap in the market for a delicious, full-bodied alcohol free beer that really tastes as good as the real thing, St Peter's Brewery has launched St Peter's Without, a three-year project and a major investment for
Budweiser has today announced the release of a limited edition brew in collaboration with iconic Dutch DJ and producer, Tiësto. The beer brand and DJ have joined forces to create a limited edition brew made by infusing it with the
Corona returns with SunSets, the brand’s largest collection of festivals and events in the world, bringing to life the transformative moment of sunset through music and culture. Now in its third year, these celebrations will continue throughout the year with
Today Stella Artois unveils trade plans to mark its partnership with The Championships, Wimbledon, including limited edition packaging. At the forefront of Stella Artois’ Wimbledon trade programme is its new limited edition packaging for both bottles and cans, including a
Yorkshire brewery, Little Valley, has further strengthened its retail output with a new listing in Morrisons. The brewery has announced that its Tod’s Blonde will now be available in selected supermarkets across Yorkshire as well as online via the Morrisons
Stella Artois Cidre has unveiled bold new packaging that captures the superior quality of their apple and fruit ciders in a striking, sophisticated visual. The sophisticated new look and feel further reinforces Stella Artois Cidre’s premium positioning and is a clear
Stella Artois has unveiled a new bottle design and refined secondary packaging designed to continue to elevate the consumer experience in premium drinking occasions. The new design is being rolled out in conjunction with the brand’s Be Legacy campaign, which
CORONA launches ‘This Is Living’: tapping into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global
Yorkshire-based brewery, Little Valley, has launched three limited edition beers to urge the nation to take their stance on the EU debate. The beers aim to ignite the conversation among Britain’s undecided masses and encourage them to vote in the
Budweiser has announced the launch of Twist-Offs in the UK - making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for
With under a month to go until the 2016 Crabbie’s Grand National, the UK’s number one selling Alcoholic Ginger Beer is showing its commitment to the trade by investing a significant six figure sum into supporting festival activation. Launching this month
Leading Japanese premium lager Asahi is inviting customers to take part in a super-slow motion video booth experience, where a single sip of beer lasts for up to half a minute. The ‘Asahi Slow-Mo Booth’, enables up to four people to
BrewDog has become the latest brewery to embrace veganism by registering 23 of its beers, including flagship brews Punk IPA and Five AM Red, with The Vegan Society’s Vegan Trademark.