Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ’Born to be Chilled’ encourages consumers
Aurelio, a new UK craft beer created to help fund the battle against prostate cancer, has been awarded the top prize at the International Beer Awards in Italy. Aurelio, which gives all profits to Prostate Cancer UK and is the
Staropramen UK is launching a new brand positioning created by The Marketing Store. The agency has created the new brand platform, ‘Tales of the Unconventional’, to support a long-term strategy for the Carlsberg UK brand. Inspired by the brand’s origins
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through
Lancaster Brewery – the multi-award winning and fastest growing brewery in the country – claims to have created the first chestnut beer to be brewed and bottled in the UK. This August, Mr Trotters Great British Chestnut Ale 4% abv
Wiltshire-based brewer Wadworth has introduced new labelling to its core range of beers to create a unified visual identity on supermarket shelves. Brewer of brands such as 6X and Horizon, Wadworth said it has responded to the requirements of the retail
Foster’s Radler, Heineken’s new combination of Foster’s lager cut with cloudy lemon, brought a touch of Aussie sunshine and a taste of Australian beach life to shoppers with a new live brand experience campaign. Created by Arc London, the activity
Swordfish, Wadworth’s popular Pusser’s rum enriched ale, is now available in regional branches of Waitrose and Tesco, and nationally via Ocado. The listing in two of the country’s top supermarket chains is said to be a great achievement for the
Badger Ales has launched the first product in its collector’s ales series with the premium packaging developed by design agency BrandOpus. Designed to be the perfect gift for the discerning ale lover, the launch of this limited edition premium ale
New Zealand brewer Yeastie Boys is marketing its Digital IPA with a label that directs consumers to a recipe for making their own version of the ale. The company has introduced the India pale ale to its range of artisan
Sainsbury’s is joining the celebrations of the Queen’s Diamond Jubilee by launching 14 products inspired by its British heritage. In store from 23 May 2012 for a five-week period, the range includes jars of vintage sweets such as Liquorice Allsorts
The Co-operative Food is marking this year’s Queen’s Diamond Jubilee celebrations with the launch of two limited-edition British beers: Jubilation and Salutation. Launching in Co-operative stores nationwide on 2 May 2012, the new Truly Irresistible premium own-brand ales are brewed
Brewer Wells & Young’s has launched Mongoose Premium Indian Beer, a lager brewed to an original Indian recipe it developed over 15 years ago. The brand is the result of a partnership between Wells & Young’s and specialist Indian restaurant
Otley Brewery claims its Real Beer Box, a customisable crate of world beers, makes an ideal Christmas present for the person who has everything and it can be ordered on line. Available in boxes of 12, customers can choose from
Otley Brewery, the South Wales-based, family-run brewery, marked its fifth year in business on 14 August 2010 with an event at its premises in Cilfynydd. More than 100 people, including regular customers, key suppliers, beer writers and press, attended the
