Stella Artois has unveiled a new bottle design and refined secondary packaging designed to continue to elevate the consumer experience in premium drinking occasions. The new design is being rolled out in conjunction with the brand’s Be Legacy campaign, which
CORONA launches ‘This Is Living’: tapping into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global
Tesco has been awarded over 100 medals for its own-label wine range for the second year running. The retailer scooped an impressive 107 gongs at the International Wine Challenge including two Gold, 20 Silver and 28 Bronze medals. Over 80% of
Yorkshire-based brewery, Little Valley, has launched three limited edition beers to urge the nation to take their stance on the EU debate. The beers aim to ignite the conversation among Britain’s undecided masses and encourage them to vote in the
Just three months after launching, Wild Knight ultra-premium English vodka has teamed up with Hammonds of Knutsford, a top Independent Wine and Spirit Merchant with over 50 years' experience. Made in East Anglia from Norfolk barley, Wild Knight Vodka is already
Budweiser has announced the launch of Twist-Offs in the UK - making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for
With under a month to go until the 2016 Crabbie’s Grand National, the UK’s number one selling Alcoholic Ginger Beer is showing its commitment to the trade by investing a significant six figure sum into supporting festival activation. Launching this month
Fourth-generation Australian winemakers and one of the world’s most awarded wineries, McGuigan Wines have launched new Family Release range exclusively into Waitrose.
Leading Japanese premium lager Asahi is inviting customers to take part in a super-slow motion video booth experience, where a single sip of beer lasts for up to half a minute. The ‘Asahi Slow-Mo Booth’, enables up to four people to
Havas London and Ballentine’s Whisky continue their journey into the future in the second instalment of Ballantine’s ‘W’ Instazine, the world’s first digital whisky magazine hosted exclusively on Instagram. This issue provides a glimpse of the future, exploring travel, drink
BrewDog has become the latest brewery to embrace veganism by registering 23 of its beers, including flagship brews Punk IPA and Five AM Red, with The Vegan Society’s Vegan Trademark.
Global Brands, the UK’s leading independent drinks business, has announced the arrival of premium Ready to Serve (RTS) cocktail brand London Rd. The brand offers consumers the authentic taste of the Mojito, the Cosmo and the Singapore Sling, each crafted by
Budweiser has announced that it is partnering with Tesco, continuing the strong relationship between the retailer and beer brand, to launch an e-commerce campaign in time for Christmas. Together, Budweiser and Tesco are launching an online purchase promotion supported by
Spitfire Gold, a new light golden ale from Britain’s oldest brewer, Shepherd Neame, is now available in a 500ml bottle (abv 4.3%).
Whitstable Bay Blonde, the premium lager from Shepherd Neame’s Faversham Steam Brewery, is sporting new packaging for its 12x330ml SKU to achieve better stand-out on shelf. A contemporary refreshing, golden lager, Whitstable Bay Blonde is named after the vibrant coastal
Halewood International, the UK’s leading independent drinks manufacturer, has announced a new addition to its portfolio, Crabbie’s Light Alcoholic Ginger Beer, which comes hot on the heels of Crabbie’s broadcast sponsorship of Channel 4’s TFIFriday. Set to launch throughout Autumn
Stella Artois has launched a ‘Give Beautifully’ holiday campaign, which is designed to make the holidays even more magical. Originally crafted as a holiday gift and named after the Christmas star, Stella Artois will host a number of activities in the off-trade through
Jack Daniel’s has partnered with Kinetic to deliver a red-hot Out of Home (OOH) campaign to help launch the newest addition to the Jack Daniel’s family – Jack Daniel’s Tennessee Fire. The campaign, planned and executed by Kinetic, the global
Amigos Tequila Flavoured Beer has revealed the latest stage in its defiant campaign to breathe originality in to everyday events. So, whilst Halloween is an event that has grown in significance over recent years, Amigos is flying in the face
Daring to push the boundaries by being the first brand to send cider to outer space, Victor’s Drinks takes another world first with its launch of the 48-hour “make it yourself” kits – bringing the party to the masses and
Global Brands has launched House of Cocktails, a new range of Ready to Serve (RTS) premix cocktails in 250ml cans, designed to offer a great value single serve cocktail solution for the off-trade channel. The range is made up of
Global Brands has launched another quintessentially British flavour, Plum & Sloe, which will add to the classic collection of Hooper’s authentic fruit brews. Launching this month, ideally timed just before the first autumn leaves start to fall, Plum & Sloe
Northern Monk Brew Co is pleased to reveal its core range of beer in can form. Launching on 4 September 2015, the first three cans are available online through their store and in your local quality beer shop. Northern Monk Brew Co’s journey
Little Valley Brewery has announced that three of its beers have entered Boothssupermarkets this month – Tod’s Blonde and Python IPA will be available year-round, with Stage Winner available for spring/summer and Vanilla Porter for autumn/winter. The three new beers will sit
From the Notebook and Buglife have got together to produce a great tasting beer. Glow-worm light ale is vegan and 100% organic, brewed by the Stroud Brewery in Gloucestershire with Soil Association accreditation and no real glow worms. The glow
