When the pandemic took hold, it perhaps wasn’t surprising so see the biscuits category roll up its collective sleeves and fulfil its role as the nation’s most popular permissible comfort food and dependable indulgence, because, despite our nation’s evolving food
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is helping retailers boost seasonal biscuits sales with the launch of the 2021 Christmas ranges from Britain’s Biggest Biscuit Brand, McVitie’s, as well as Flipz.
Independent biscuit manufacturer, Border Biscuits, is set to strengthen its UK foothold through a landmark partnership expansion with Sainsbury’s.
August 2021 sees the next tranche of Artful Baker range innovation take place with the eagerly anticipated arrival of three substantial, single baton (18g) biscotti offerings: Triple Choc, Sour Cherry Double Choc and a vegan/gluten-free friendly Almond & Roasted Hazelnut.
Baked by Rich’s, the premium sweet baked goods brand, is continuing its upward trajectory with a new trial listing in Tesco Express.
McVitie’s, one of Britain’s best loved British brands, will be the first headline sponsor of ITV’s brand new talent show Game of Talents, when it debuts on TV screens in April 2021.
Bahlsen – the German biscuit giant behind Leibniz and PICK UP! – have appointed Jung von Matt SPREE (JvM SPREE) as its new lead agency, with a responsibility for developing the strategic and creative direction of the two popular biscuit brands.
As snack sales boom in lockdown, Border Biscuits new Dark Chocolate Ginger Bars have flown off the shelves with a staggering five million bars sold since launch.
The UK biscuit category recorded £2.96bn in sales in 2020, driven by growth in store cupboard staples and in-home treating, according to the UK's largest biscuit manufacturer pladis. And the company is tipping the category will touch £3bn by the
Border Biscuits, producer of the nation’s favourite Dark Chocolate Ginger biscuit, has announced its charity initiative has reached the £1m milestone.
Rich Products (Rich’s) is kicking off 2021 with a further distribution drive for its Baked range through an extended partnership with CJ Lang & Son Limited. The exclusive deal will see the sweet bakery brand available throughout Scotland from 3 February.
Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is entering the special treats sub-category with household favourite McVitie’s. From January, two of the brand’s bestsellers will receive a special makeover with the launch
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is raising the game with the introduction of four new, on-trend flavours to its bestselling McVitie’s Milk Chocolate Digestives and McVitie’s Milk Chocolate Hobnobs brands,
McVitie’s will be the new headline sponsor of ITV’s entertainment juggernaut, Britain’s Got Talent in 2021.
Rich Products’ (Rich’s) innovative thaw-and-serve bakery range, Baked, is launching in 875 One Stop stores across the UK, as the company looks to increase its distribution within the convenience channel.
Prewett's has launched a new ‘Enrobed’ range to help retailers meet the growing demand from consumers looking for more indulgent gluten free biscuits.
Today, McVitie’s launches a major new masterbrand campaign ‘Too Good Not To Share.’ The campaign reminds people of the importance of sharing and connecting, and the vital role biscuits can play in bringing people together - even when they
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is improving its sustainability credentials by rewrapping its classic McVitie’s Victoria selection in its most sustainable packaging yet – just in time for Christmas.
Global brand design agency Coley Porter Bell today unveiled its debut work for Fox’s Biscuits with a redesign and repositioning of its premium biscuits range.
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand.
Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced its 2020 savoury seasonal ranges for Jacob’s and Carr’s – comprising a variety of festive products which retailers should stock to drive seasonal
Bahlsen, the German family-run biscuit company, is excited to announce the launch of two of its most luxurious biscuits yet; Bahlsen Choco Leibniz Baileys and Bahlsen Baileys Squares, available in most major supermarkets this autumn.
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is helping retailers to unwrap seasonal sales with the 2020 ‘Merry McVitie’s’ Christmas range from Britain’s Biggest Biscuit Brand.
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced its membership of MSDUK to help support its commitment for greater inclusion and diversity across its supply chain.