Articles in category: Biscuits

McVitie’s announces Jaffa Cakes Lemon & Lime Flavour is back by popular demand 

Some-zing is coming…today McVitie’s UK&I announces the return of Lemon & Lime Flavour to the McVitie’s Jaffa Cakes range.

Wholey Moly adds Pistachio & Lemon Cookie to full-bodied flavour locker and secure Ocado and Sainsbury’s listings

When the pandemic took hold, it perhaps wasn’t surprising so see the biscuits category roll up its collective sleeves and fulfil its role as the nation’s most popular permissible comfort food and dependable indulgence, because, despite our nation’s evolving food

pladis UK&I helps retailers get set for a bumper Christmas with a combination of classic festive favourites and exciting seasonal NPD from McVitie’s, as well as Flipz

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is helping retailers boost seasonal biscuits sales with the launch of the 2021 Christmas ranges from Britain’s Biggest Biscuit Brand, McVitie’s, as well as Flipz.

Border Biscuits strengthens UK foothold with landmark Sainsbury’s deal

Independent biscuit manufacturer, Border Biscuits, is set to strengthen its UK foothold through a landmark partnership expansion with Sainsbury’s.

The Artful Baker launches three single baton (18g) biscotti offerings

August 2021 sees the next tranche of Artful Baker range innovation take place with the eagerly anticipated arrival of three substantial, single baton (18g) biscotti offerings: Triple Choc, Sour Cherry Double Choc and a vegan/gluten-free friendly Almond & Roasted Hazelnut.

Baked cookies launch in Tesco Express

Baked by Rich’s, the premium sweet baked goods brand, is continuing its upward trajectory with a new trial listing in Tesco Express.

McVitie’s is headline sponsor of ITV’s brand new talent show Game of Talents, hosted by Vernon Kay

McVitie’s, one of Britain’s best loved British brands, will be the first headline sponsor of ITV’s brand new talent show Game of Talents, when it debuts on TV screens in April 2021.

Jung von Matt SPREE becomes global lead agency for Leibniz and PICK UP!

Bahlsen – the German biscuit giant behind Leibniz and PICK UP! – have appointed Jung von Matt SPREE (JvM SPREE) as its new lead agency, with a responsibility for developing the strategic and creative direction of the two popular biscuit brands.

Brits treat themselves to five million ginger bars, Border Biscuits reports

As snack sales boom in lockdown, Border Biscuits new Dark Chocolate Ginger Bars have flown off the shelves with a staggering five million bars sold since launch.

Biscuit category enjoys strongest performance in five years and tipped to hit £3bn this year, pladis reports

The UK biscuit category recorded £2.96bn in sales in 2020, driven by growth in store cupboard staples and in-home treating, according to the UK's largest biscuit manufacturer pladis. And the company is tipping the category will touch £3bn by the

Nation’s favourite biscuit maker hits £1m donation milestone

Border Biscuits, producer of the nation’s favourite Dark Chocolate Ginger biscuit, has announced its charity initiative has reached the £1m milestone.

Baked by Rich’s rolls out in Scotland through CJ Lang

Rich Products (Rich’s) is kicking off 2021 with a further distribution drive for its Baked range through an extended partnership with CJ Lang & Son Limited. The exclusive deal will see the sweet bakery brand available throughout Scotland from 3 February.

B&B studio refreshes Peter’s Yard positioning and packaging

Award-winning sourdough crispbread brand, Peter’s Yard, has worked with B&B studio on a strategic repositioning and redesign as it seeks to drive growth and extend its brand into new eating occasions. Founded in 2008, Peter’s Yard is a Swedish-inspired UK

pladis to launch premium Fully Coated McVitie’s Digestives and Hobnobs

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is entering the special treats sub-category with household favourite McVitie’s. From January, two of the brand’s bestsellers will receive a special makeover with the launch

pladis adds four flavours to best-selling McVitie’s brands

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is raising the game with the introduction of four new, on-trend flavours to its bestselling McVitie’s Milk Chocolate Digestives and McVitie’s Milk Chocolate Hobnobs brands,

Britain’s Got Talent welcomes McVitie’s as new series sponsor for 2021

McVitie’s will be the new headline sponsor of ITV’s entertainment juggernaut, Britain’s Got Talent in 2021.

Baked by Rich’s now available at One Stop

Rich Products’ (Rich’s) innovative thaw-and-serve bakery range, Baked, is launching in 875 One Stop stores across the UK, as the company looks to increase its distribution within the convenience channel.

Prewett’s launches Enrobed range of gluten free biscuits

Prewett's has launched a new ‘Enrobed’ range to help retailers meet the growing demand from consumers looking for more indulgent gluten free biscuits.

McVitie’s launches new masterbrand campaign ‘Too Good Not to Share’

Today, McVitie’s launches a major new masterbrand campaign ‘Too Good Not To Share.’ The campaign reminds people of the importance of sharing and connecting, and the vital role biscuits can play in bringing people together - even when they

McVitie’s Victoria selection now available in its most sustainable packaging yet

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is improving its sustainability credentials by rewrapping its classic McVitie’s Victoria selection in its most sustainable packaging yet – just in time for Christmas.