Articles in category: Cakes

Inside the Factory visits Soreen this week

Gregg Wallace, and the Inside the Factory team, visit Trafford-based Soreen - the world’s biggest malt loaf factory – in this week’s ‘Inside the Factory’ episode.

McVitie’s announces Jaffa Cakes Lemon & Lime Flavour is back by popular demand 

Some-zing is coming…today McVitie’s UK&I announces the return of Lemon & Lime Flavour to the McVitie’s Jaffa Cakes range.

Carr’s Flour launches UK’s first range of luxury bake at home cake mixes

To make the best cakes, you need the best flour, which is why heritage brand, Carr’s Flour, is proud to announce they are enhancing their range by launching a range of artisan cake mixes. The five classic favourites and range

Bridor introduces indulgent Puff Pastry Brioche

French bakery manufacturer Bridor has introduced a new Puff Pastry Brioche to its range, designed for breakfast and sharing occasions. As Brits increasingly look for enjoyment in breakfast food, the new indulgent Brioche is set to peak interest at both

Lo-Dough launches low calorie Vanilla Sponge Mix

Category-disrupting food-tech company, Lo-Dough, will build on the success of its current range of low-calorie and low-carb products this week, as it launches its latest food innovation - the delightfully indulgent Vanilla Sponge Mix. The mix creates a perfect Victoria

No Guilt Bakes launches three-strong Mug Mix collection

A heady mix of happy USA University memories coupled with a long-standing commitment to bring convenient, low carb, ‘cakey joy’ to an increasingly ‘ingredient savvy’ audience, meant it was inevitable that a time would come when Taeya Abdel-Majeed and Maya

Finsbury Food Group expands Mary Berry cake range

The UK’s leading speciality baker, Finsbury Food Group, is expanding its longstanding partnership with the Queen of Cakes herself, Mary Berry, by launching two new cake products to her supermarket range, a retail brand now worth over £3.7 million.

Bells of Lazonby’s We Love Cake brand launches new line in Waitrose as it continues to grow

Bells of Lazonby, renowned family bakers since 1946, is debuting the latest range of We Love Cake nostalgia-inspired bakes in Waitrose.

Soreen launches 10-pack of Malt Lunchbox Loaves

The UK’s most loved malt loaf manufacturer, Soreen, has launched a 10-pack of Malt Lunchbox Loaves, providing a more convenient pack size for families.

Vittles Foods launches Cadbury Brownies exclusive to Iceland

Vittles Foods has teamed up with the international food and confectionery company Mondelez to launch a range of Cadbury Dairy Milk Chocolate Brownies, exclusive to Iceland and Food Warehouse.

Soreen introduces Fruit & Veg-Mmms range for kids

The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of its Fruit & Veg-Mmms bakes, which are high in fruit and veg and deliver on Soreen’s distinctive deliciously squidgy texture.

Personalised online cake delivery service undergoes rebrand following heightened success during three national lockdowns

One company that has come out of lockdown thriving is Treats and Bites, which trades under the name of bakerdays. After the company took off during the first lockdown, bakerdays has now undergone a rebrand which includes a newly transformed,

Pladis unveils new TV creative for McVitie’s Jaffa Cakes brand

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced the launch of a new campaign and accompanying TV creative for its £65.1 million McVitie’s Jaffa Cakes brand – which will encourage consumers

No Guilt Bakes launches six-strong on-the-go cakes range in recyclable packaging

The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink!

McVitie’s Jaffa Cakes launches two new flavours

McVitie’s has today unveiled two new fruity and tangy Jaffa Cakes flavours – Cherry and Passion Fruit – to join the Jaffa Cakes range.

Pladis unveils new 2020 Halloween range from McVitie’s Cakes

Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is encouraging consumers to have ‘A Dead Good Night In’ with its 2020 Halloween range from McVitie’s Cakes.

Lo-Dough introduces low-calorie Miracle Cake Bar

Category disrupting food-tech company Lo-Dough has experienced rapid growth since the launch of its first product in the summer of 2017 and is set to accelerate further as it launches the latest of its food innovations this week, the amazingly

Krispy Kreme’s digital cabinets roll out to a further 140 Tesco stores

Krispy Kreme, one of the UK’s most loved sweet treat brands, is delighted to announce it has reached agreement with Tesco to roll out its new state of the art digital cabinets to a further 140 of their stores nationally,

Pladis introduces McVitie’s Moments Brownies

pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is expanding its market-leading £19M McVitie’s Cake Bar range with the launch of McVitie’s Moments Brownies – the category’s first fully chocolate-enrobed brownies.

Bakers and chocolatiers get ready to help promote Cake Week with new recipes, quizzes, competitions and classes

The team at Nudge PR is delighted to launch Cake Week, a whole week dedicated to the nation’s favourite sweet treat! From giant French Fancies to online tutorials, from opulent displays to cake themed chocolates the week promises to be

Soreen launches on-pack promotion with free have-a-go sports sessions with every purchase

Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout