A heady mix of happy USA University memories coupled with a long-standing commitment to bring convenient, low carb, ‘cakey joy’ to an increasingly ‘ingredient savvy’ audience, meant it was inevitable that a time would come when Taeya Abdel-Majeed and Maya
The UK’s leading speciality baker, Finsbury Food Group, is expanding its longstanding partnership with the Queen of Cakes herself, Mary Berry, by launching two new cake products to her supermarket range, a retail brand now worth over £3.7 million.
Bells of Lazonby, renowned family bakers since 1946, is debuting the latest range of We Love Cake nostalgia-inspired bakes in Waitrose.
The UK’s most loved malt loaf manufacturer, Soreen, has launched a 10-pack of Malt Lunchbox Loaves, providing a more convenient pack size for families.
Vittles Foods has teamed up with the international food and confectionery company Mondelez to launch a range of Cadbury Dairy Milk Chocolate Brownies, exclusive to Iceland and Food Warehouse.
The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of its Fruit & Veg-Mmms bakes, which are high in fruit and veg and deliver on Soreen’s distinctive deliciously squidgy texture.
One company that has come out of lockdown thriving is Treats and Bites, which trades under the name of bakerdays. After the company took off during the first lockdown, bakerdays has now undergone a rebrand which includes a newly transformed,
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced the launch of a new campaign and accompanying TV creative for its £65.1 million McVitie’s Jaffa Cakes brand – which will encourage consumers
The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink!
McVitie’s has today unveiled two new fruity and tangy Jaffa Cakes flavours – Cherry and Passion Fruit – to join the Jaffa Cakes range.
Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is encouraging consumers to have ‘A Dead Good Night In’ with its 2020 Halloween range from McVitie’s Cakes.
Category disrupting food-tech company Lo-Dough has experienced rapid growth since the launch of its first product in the summer of 2017 and is set to accelerate further as it launches the latest of its food innovations this week, the amazingly
Krispy Kreme, one of the UK’s most loved sweet treat brands, is delighted to announce it has reached agreement with Tesco to roll out its new state of the art digital cabinets to a further 140 of their stores nationally,
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is expanding its market-leading £19M McVitie’s Cake Bar range with the launch of McVitie’s Moments Brownies – the category’s first fully chocolate-enrobed brownies.
The team at Nudge PR is delighted to launch Cake Week, a whole week dedicated to the nation’s favourite sweet treat! From giant French Fancies to online tutorials, from opulent displays to cake themed chocolates the week promises to be
Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout
pladis, the global snacking company behind some of the UK’s most loved and iconic brands is expanding its bestselling McVitie’s Cake range with the introduction of two new larger-format loaf cakes.
Rich’s, the UK’s leading supplier of premium bakery products, has outlined new projects to help retailers and out of home providers meet the changing demands of consumers during the coronavirus pandemic.
The nation’s favourite malt loaf brand, Soreen, have announced some spring-tastic news for fans, as they are now selling Chocolate & Orange Mini Loaves for Easter.
Launching this month, the Easy Peasy Baking Campaign has been created to encourage non-bakers to stick the oven on and get baking in 2020!
Indulgence is back – and Rich Products’ (Rich’s) innovative thaw-and-serve and bake-off range is perfectly placed to help retailers, foodservice professionals and OOH retailers satisfy the sweet-toothed cravings of the UK’s consumers.
The nation’s most loved Malt Loaf brand, Soreen, are raising awareness of the benefits of making a simple food swap – from a cake bar to a Soreen bar – for a healthier choice or swap this January.
Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf.
The construction consultancy Rekan has completed the build of a multi-million pound state-of-the-art factory and head office facility near Andover, Hampshire, for the worldwide sweet bakery manufacturer Rich Products.
Stuart, the last mile delivery platform that specialises in same day and on-demand delivery is today announcing its partnership with Krispy Kreme UK to provide customers with made fresh daily, hand decorated doughnuts direct from its stores.
