One company that has come out of lockdown thriving is Treats and Bites, which trades under the name of bakerdays. After the company took off during the first lockdown, bakerdays has now undergone a rebrand which includes a newly transformed,
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced the launch of a new campaign and accompanying TV creative for its £65.1 million McVitie’s Jaffa Cakes brand – which will encourage consumers
The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink!
McVitie’s has today unveiled two new fruity and tangy Jaffa Cakes flavours – Cherry and Passion Fruit – to join the Jaffa Cakes range.
Pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is encouraging consumers to have ‘A Dead Good Night In’ with its 2020 Halloween range from McVitie’s Cakes.
Category disrupting food-tech company Lo-Dough has experienced rapid growth since the launch of its first product in the summer of 2017 and is set to accelerate further as it launches the latest of its food innovations this week, the amazingly
Krispy Kreme, one of the UK’s most loved sweet treat brands, is delighted to announce it has reached agreement with Tesco to roll out its new state of the art digital cabinets to a further 140 of their stores nationally,
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is expanding its market-leading £19M McVitie’s Cake Bar range with the launch of McVitie’s Moments Brownies – the category’s first fully chocolate-enrobed brownies.
The team at Nudge PR is delighted to launch Cake Week, a whole week dedicated to the nation’s favourite sweet treat! From giant French Fancies to online tutorials, from opulent displays to cake themed chocolates the week promises to be
Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has announced an exciting new on-pack promotion that offers free ‘have-a-go sports sessions’, as well as 15% off dhb sportswear, available to buy at Wiggle, with every pack purchased throughout
pladis, the global snacking company behind some of the UK’s most loved and iconic brands is expanding its bestselling McVitie’s Cake range with the introduction of two new larger-format loaf cakes.
Rich’s, the UK’s leading supplier of premium bakery products, has outlined new projects to help retailers and out of home providers meet the changing demands of consumers during the coronavirus pandemic.
The nation’s favourite malt loaf brand, Soreen, have announced some spring-tastic news for fans, as they are now selling Chocolate & Orange Mini Loaves for Easter.
Launching this month, the Easy Peasy Baking Campaign has been created to encourage non-bakers to stick the oven on and get baking in 2020!
Indulgence is back – and Rich Products’ (Rich’s) innovative thaw-and-serve and bake-off range is perfectly placed to help retailers, foodservice professionals and OOH retailers satisfy the sweet-toothed cravings of the UK’s consumers.
The nation’s most loved Malt Loaf brand, Soreen, are raising awareness of the benefits of making a simple food swap – from a cake bar to a Soreen bar – for a healthier choice or swap this January.
Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has expanded its range within the convenience snacking category with the launch of their new Banana Loaf Bar, an individually wrapped snack-sized version of the brand’s Banana Malt Loaf.
The construction consultancy Rekan has completed the build of a multi-million pound state-of-the-art factory and head office facility near Andover, Hampshire, for the worldwide sweet bakery manufacturer Rich Products.
Stuart, the last mile delivery platform that specialises in same day and on-demand delivery is today announcing its partnership with Krispy Kreme UK to provide customers with made fresh daily, hand decorated doughnuts direct from its stores.
Konditor is celebrating summer with the launch of two new summer bakes for cake lovers across the capital. The first, July’s cake of the month, is a limited edition Strawberry Lemon Cake, and the second, August’s cake of the month,
Bahlsen, the family-run biscuit company, is relaunching two of its indulgent treats with new brand names and packaging. First Class and Messino will now be branded “Praline Squares” and “Luxury Jaffa Cakes” respectively. The new descriptive product name ‘Luxury Jaffa
Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new bike every day.
The nation’s favourite malt loaf brand, Soreen, has revealed the launch of their new Seeds & More Loaf, a new malt loaf filled with cranberries, pumpkin seeds and sunflower seeds to create a deliciously squidgy loaf with a tasty crunch.
McVitie’s today launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles,
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection.