Nestlé Cereals has announced the launch of the Nestlé Wheat Plan, an innovative sustainable farming initiative through which the business is forming partnerships with British wheat farmers to support the adoption of regenerative agriculture practices. Already a number of farmers
The UK’s number one breakfast drink, Weetabix On The Go, is bringing back its limited-edition Caffé Latte flavour this summer due to strong sales and the increasing demand for coffee flavoured drinks.
Weetabix, the UK’s number one bestselling cereal is teaming up with another iconic brand, Lyle’s Golden Syrup, to launch a new, HFSS-compliant cereal.
Cereal and snacks giant Kellogg’s is today announcing salt in one of its biggest cereal brands - Special K – has been reduced by an average of 20% across the product range.
Oatibix, the oat-filled sibling of Weetabix, returns to the TV for the first time in over ten years with a tongue-in-cheek campaign to encourage Brits to start the day right with a bowl of oatily wholesomeness.
This time of year wouldn’t be the same without hot cross buns and Kellogg’s is bringing the Easter magic to the breakfast table with Hot Cross Bun Flavour Cereal.
Breakfast’s healthier living renaissance is truly afoot, a ‘slow-release-energy’ foodie movement that first began when stuck-at-home commuters started seeking out compelling ways to jazz up their first meal of the morning whilst staying true to their new, healthier living convictions.
Britsuperstore has analysed just under 8 million UK search results to find out what the nation’s favourite cereal is as we marked National Cereal Day this week.
This National Cereal Day (7th March) it’s time to be bowl-d over your breakfast as Deliveroo launches a limited-edition range of takeaway flavoured cereal, including Sushi Roll, Margarita Pizza, and Chicken Katsu Curry. The limited edition cereal range called
Weetos, the fast-growing family brand from the Weetabix Food Company portfolio, is welcoming in 2022 with the launch of a new, limited-edition flavour in its range: Weetos Orange Chocolatey Hoops. Top of the ranking in product concept testing, the new
Coco Pops just got a whole lot nuttier, as Kellogg’s has announced it is launching a new flavour of its much-loved chocolatey cereal.
Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio, Oatibix Flakes Nutty Crunch.
Ready brek, the nation’s favourite smooth porridge brand, is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs.
The UK’s number one breakfast cereal, Weetabix, is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways of eating their beloved Weetabix.
Christmas wouldn’t be the same without mince pies and this year Kellogg’s has taken it a step further by launching Mince Pie flavoured cereal.
The UK’s No. 1 breakfast drink, Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1-litre family cartons are available in its
In a bid to play its part in combating climate change, The Great British Porridge Co. has introduced fully recyclable packaging across its whole range.
Cereal Partners UK has announced it is teaming up with HEART UK, the UK’s only cholesterol charity, to promote the consumption of whole grain for International Whole Grain Day (16 November 2021).
Alpen, the UK’s number one muesli, is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste without compromising health.
Kellogg’s is expanding its high fibre Wheats cereal range with the launch of three brand-new variants, including apricot, plain and blueberry.
Cereal Partners UK (CPUK), the maker of Nestlé breakfast cereals, is removing an estimated 59 million teaspoons of sugar and 3 million teaspoons of salt from its products, as it continues this year its staggered ‘salami slice’ reformulation approach to
Weetabix Food Company, makers of the nation’s favourite breakfast cereal, will hit the milestone of 99% of its packaging being widely recyclable by summer 2022, leading the pack of its industry peers. The company is on track to make 100%
Kellogg UK is getting personal with an on-pack promotion, offering consumers the chance to create their own personalised cereal box sleeve as millions of children return to school this week.
Kellogg’s has expanded its Crunchy Nut offering with the introduction of new ‘Crunchy Nut Bites’.
Weetabix Melts is hitting TV screens for the first time this summer as part of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix.