New Nutty Crunch joins the refreshed Oatibix family
Oatibix, the oat-filled sibling of Weetabix, is adding a nutty-but-nice newcomer to the portfolio, Oatibix Flakes Nutty Crunch.
Articles in category: Cereals
Ready brek brings creative fun to family mornings with Roald Dahl partnership
Ready brek, the nation’s favourite smooth porridge brand, is partnering with Roald Dahl to bring iconic literary characters to breakfast tables with the release of Limited-Edition packs.
Weetabix resolves to deliver a healthy 2022 in major new campaign
The UK’s number one breakfast cereal, Weetabix, is back on TV screens in the new year with a light-hearted campaign to encourage Brits to start the day right by trying out even more new ways of eating their beloved Weetabix.
Kellogg’s to launch mince pie flavoured cereal – Mince Pie Wheats
Christmas wouldn’t be the same without mince pies and this year Kellogg’s has taken it a step further by launching Mince Pie flavoured cereal.
Weetabix On The Go launches 1-litre pack to assist with family morning rush hour
The UK’s No. 1 breakfast drink, Weetabix On The Go, is targeting busy families at home and helping to meet shoppers’ needs for value with the introduction of a Family Pack range. The 1-litre family cartons are available in its
Great British Porridge Co., moves to fully recyclable packaging
In a bid to play its part in combating climate change, The Great British Porridge Co. has introduced fully recyclable packaging across its whole range.
Cereal Partners UK teams up with Heart UK to encourage consumers to eat more whole grain
Cereal Partners UK has announced it is teaming up with HEART UK, the UK’s only cholesterol charity, to promote the consumption of whole grain for International Whole Grain Day (16 November 2021).
Alpen launches Alpen Oat Blends, oat-based cereal bar launched in three on-trend flavours
Alpen, the UK’s number one muesli, is supporting the returning-to-growth cereal bar category with the launch of Alpen Oat Blends, a brand-new offering that delivers on taste without compromising health.
Kellogg’s expands range of non-HFSS and high fibre cereals
Kellogg’s is expanding its high fibre Wheats cereal range with the launch of three brand-new variants, including apricot, plain and blueberry.
Nestle Cereals remove 59 million teaspoons of sugar from family favourite cereal brands
Cereal Partners UK (CPUK), the maker of Nestlé breakfast cereals, is removing an estimated 59 million teaspoons of sugar and 3 million teaspoons of salt from its products, as it continues this year its staggered ‘salami slice’ reformulation approach to
99% of Weetabix Food Company packaging to be recyclable by summer 2022 in industry-leading milestone
Weetabix Food Company, makers of the nation’s favourite breakfast cereal, will hit the milestone of 99% of its packaging being widely recyclable by summer 2022, leading the pack of its industry peers. The company is on track to make 100%
Kellogg UK celebrates ‘Back to School’ moment with personalised cereal boxes
Kellogg UK is getting personal with an on-pack promotion, offering consumers the chance to create their own personalised cereal box sleeve as millions of children return to school this week.
Kellogg’s expands Crunchy Nut range with new Bites
Kellogg’s has expanded its Crunchy Nut offering with the introduction of new ‘Crunchy Nut Bites’.
Weetabix Melts is hitting TV screens for first time this summer as part of a £2.5m brand investment
Weetabix Melts is hitting TV screens for the first time this summer as part of a £2.5million brand investment to boost awareness of the tasty portfolio from Weetabix.
Alpen celebrates 50th birthday with brand relaunch and new advert
Alpen, the UK’s number one muesli, is celebrating its 50th birthday this June with a brand relaunch. The £2million investment includes a new TV creative, pack design and website as part of its biggest campaign in recent years – ‘Up
graze launches new and improved Wow Bakes range
Listening to its grazers, the pioneer in healthy snacking, graze,is launching a new and improved Wow Bakes range which offers the perfect afternoon treat. The indulgent new cake bar format delivers a feeling of indulgence that shoppers crave, while keeping
Kellogg’s extends Breakfast Club support as child morning hunger increases
Kellogg’s has announced it will be donating funds to Magic Breakfast to increase its support of Breakfast Clubs across the UK.
Weetabix unveils epic on-pack competition
Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering a host of football prizes and epic money-can’t-buy experiences with national team players. The promotion is part its long-term partnership with the home nations’ respective
Weetabix launches Weetabix Melts in milk and white chocolate variants
The UK’s number one breakfast cereal, Weetabix , has announced the launch of new Weetabix Melts. The soft centred crunchy bites come in two delicious flavours - milk and white chocolate - and will be available in wholesale and grocery
Beans on bix anyone? Weetabix sales increase by 15% following viral social post
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday.
Family launches new brand of organic gluten-free porridge oats
A Scottish farming family has launched a brand of oatmeal, www.honest-oats.co.uk, direct to health-conscious consumers.
Lo-Dough launches Miracle Cake Bar flavours
After a record-breaking year, food-tech innovators at Lo-Dough have this week unveiled two brand new low calorie, low carb sweet snacks with the launch of Miracle Lemon Drizzle and Miracle Caramel Crunch Cake Bars.
Ready brek warms up winter with on pack promotion to win free heating for a year
Ready brek, the £10million smooth porridge brand, returns to TV screens and launches an appealing on-pack promotion this February as it brings back its popular ‘Central Heating for Everyone’ campaign.
Oatly’s launches first TV campaign and ‘Help-Dad’ creative to drive cross-generation conversation around climate change
Oatly, the original Swedish oat drink company, has launched its first UK TV and VOD campaign, plus its biggest ever print, social and digital activation – Help-Dad. With research revealing how middle-aged men are the least likely segment of society to adopt
Kendamil unveils two new natural baby cereals, including its first savoury flavour
Kendamil, the uniquely British brand chosen by the Royal Family, is thrilled to launch two new vegetarian friendly cereals, set to invigorate little one’s taste buds. Both flavours are packed with flavour, full of goodness and 100% British!
