Ocado deal for Great British Porridge Co.
The Great British Porridge Co. is celebrating a new contract to stock online retailer, Ocado, giving even more consumers the opportunity to try its instant porridge.
Articles in category: Cereals
Weetabix unveils boxer Luke Campbell MBE as new ambassador
Weetabix, the UK’s number one breakfast cereal, has joined forces with Luke Campbell MBE, the British professional lightweight boxer and former Olympic and Commonwealth gold medal winner. Campbell will lead the Weetabix Protein Youth Challenge, a new initiative to encourage
Weetabix launches partnership with Virgin Sport
Weetabix, the UK’s number one breakfast cereal, has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge.
Weetabix unveils new TV advert as part of £11m multi-channel marketing push
Weetabix, the UK’s number one breakfast cereal brand, is unveiling a brand-new TV advert as part of its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign.
The Great British Porridge Co. secures Booths listing
A Yorkshire entrepreneur who set up her 100% natural porridge business in Sussex is heading back up North with a new listing with independent retailer, Booths.
Weetabix signs up to wholesale analytics from e.fundamentals to help drive online sales
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Ready brek celebrates phenomenal year by bringing back campaign
Ready brek is celebrating a phenomenal year by bringing back its popular ‘Central Heating for Everyone’ advert. The 2019 activity is Ready brek’s biggest support for over six years and will see the brand extending to additional channels. Last year’s
Weetabix returns to radio with new campaign for the airwaves
Weetabix, the UK’s number one breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector.
Weetabix launches limited edition charity pink pack
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.
Weetabix brings back disruptive Any-Which-Way-A-Bix messaging
Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period.
Alpen unveils new design, recipes and flavour
Alpen, the £60m brand, has unveiled a fresh new look for its range of cereal bars. The return of Alpen’s popular Coconut & Chocolate variant will coincide with the re-design of the brand.
Rollagranola scales up with MRPeasy
Food distributors and retailers rightly demand the highest standards of their suppliers, not just over ingredients and processes but also business systems. Major food groups can spend millions on systems – how can a small or start-up company aspire to
Ready brek collaborates with Asda for new caramel flavour
Ready brek, the smooth porridge oat brand from the Weetabix Food Company, is expanding its range with a new caramel flavour, available exclusively in Asda.
Alpen extends range with Alpen Create
Alpen, the nation’s number one muesli brand, is extending its range with the launch of Alpen Create. The new product encourages consumers to enjoy muesli ‘their way’ and for the first time does not include raisins.
New TV, pack, online and in-store campaign from Weetabix: Any-Which-Way-A-Bix
Weetabix, the nation’s favourite cereal brand, is launching a disruptive campaign with their retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to drive strong sales and category value of £10 million. The
Alpen launches limited-edition tins exclusively in Asda
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from
The Protein Ball Co. rolls out new Breakfast Balls
Ready to shake up the nation's breakfast is the brand new, ultra healthy, bite-sized Breakfast Balls from The Protein Ball Co.
Weetabix launches new protein chocolate chip
Weetabix Protein, the No1 Protein SKU in the category (worth £5m and with a 33% share of market), has launched a new Chocolate Chip variant in grocery stores. Made with wheat protein, this latest launch is a delicious and nutritious
Weetabix bolsters innovation and marketing teams
Weetabix Food Company UK & Ireland, home of the nation’s favourite cereal brand, has announced a number of internal changes within its marketing team.
Weetabix On The Go unveils new kids range in grocery stores
Weetabix On The Go Kids, a new drinks range aimed at 5-10-year olds, has launched in grocery stores in three delicious flavours; Strawberry, Banana and Chocolate. The Weetabix On The Go Kids drinks provide the equivalent energy, fibre and protein of
Huel expands product range with nutritionally complete cereal, Huel Granola
UK-based Huel, is pleased to announce the expansion of its product range with the launch of the world’s first nutritionally complete cereal, Huel Granola. The innovative product launches with two flavours, Original and Berry. Following the success of their first
FUEL10K launches a new range of larger 70g Porridge Pots
FUEL10K launches a new range of larger 70g Porridge Pots, reformulated with increased protein and less sugar. The pots are better value for consumers, offering 10g more than the previous 60g pot, at the same price of 97p-£1.00. On 13
Scottish oats company, Stoats, secures national listing with Morrisons
Scottish oats company, Stoats, has secured a national listing with major retailer Morrisons for its Porridge Oat Bar Multipacks. The new listing at Morrisons will see the Raspberry & Honey, Apple & Cinnamon, Blueberry & Honey and Orange & Dark Chocolate
Scottish oats company, Stoats, launches Toasted Oaty Flakes
Scottish oats company, Stoats, has announced the launch of Toasted Oaty Flakes, a 100% wholegrain cereal with premium oats that have been cooked and roasted for extra crunch. The new Toasted Oaty Flakes will be available in two different flavours; Original
Stoats launches Porridge Sachets and Rustic Scottish Oat Muesli
Scottish oats company, Stoats, has announced the launch of two new product ranges with the release of its new Porridge Sachets and Rustic Scottish Oat Muesli. The new Porridge Sachets will be available in four different flavours; Original, Multigrain, Cranachan and
