With busy lifestyles fuelling the change in breakfast habits, The Great British Porridge Co. has launched its new one-pot porridge bowls for an easy and healthy breakfast on the go.
Articles in category: Cereals
Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities.
Cereal giant, Kellogg’s, lit up its UK factories in the colours of the rainbow last night to mark the beginning of what is traditionally a season of summer Pride events.
Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial.
Weetos, the delicious wholegrain chocolate hoops cereal from the Weetabix Food Company, is launching a new on-pack promotion this summer as part of its strategy to put excitement back into the brand and boost sales.
After over a month spent working from home, Kellogg’s UK is encouraging its office-based and field sales colleagues to take that much needed break away from their screens with its Summer Hours scheme.
Virgin Sport and Weetabix Protein are inviting families to virtually take part in an exciting nationwide running initiative for ASICS London 10K, the “Weetabix Protein Youth Challenge”, to encourage children across the country to get moving.
Cereal giant Kellogg’s UK has launched ‘#RaiseYourBowl’, a social media campaign aimed to support the NHS and key workers across the UK.
The Great British Porridge Co. has unveiled Classic Chocolate and Caffè Latte as the two newest flavours in its range of instant porridges.
More than 30 colleagues from the Park Road facility paused their work to join the nation’s weekly round of applause, whilst other team members loaded up their cars with food donations to be delivered to various sites across Greater Manchester.
Cereal giant Kellogg’s has pledged to donate thousands of boxes of cereal and snacks to help those in need across the UK.
The Great British Porridge Co. is celebrating a new contract to stock online retailer, Ocado, giving even more consumers the opportunity to try its instant porridge.
Weetabix, the UK’s number one breakfast cereal, has joined forces with Luke Campbell MBE, the British professional lightweight boxer and former Olympic and Commonwealth gold medal winner. Campbell will lead the Weetabix Protein Youth Challenge, a new initiative to encourage
Weetabix, the UK’s number one breakfast cereal, has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge.
Weetabix, the UK’s number one breakfast cereal brand, is unveiling a brand-new TV advert as part of its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign.
A Yorkshire entrepreneur who set up her 100% natural porridge business in Sussex is heading back up North with a new listing with independent retailer, Booths.
Global cereal producer Weetabix Food Company has signed up to ecommerce analytics provider e.fundamentals’ wholesale service to monitor and optimise its online sales performance through wholesale and out-of-home channels.
Ready brek is celebrating a phenomenal year by bringing back its popular ‘Central Heating for Everyone’ advert. The 2019 activity is Ready brek’s biggest support for over six years and will see the brand extending to additional channels. Last year’s
Weetabix, the UK’s number one breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector.
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.
Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period.
Alpen, the £60m brand, has unveiled a fresh new look for its range of cereal bars. The return of Alpen’s popular Coconut & Chocolate variant will coincide with the re-design of the brand.
Food distributors and retailers rightly demand the highest standards of their suppliers, not just over ingredients and processes but also business systems. Major food groups can spend millions on systems – how can a small or start-up company aspire to
Ready brek, the smooth porridge oat brand from the Weetabix Food Company, is expanding its range with a new caramel flavour, available exclusively in Asda.
Alpen, the nation’s number one muesli brand, is extending its range with the launch of Alpen Create. The new product encourages consumers to enjoy muesli ‘their way’ and for the first time does not include raisins.