Beans on bix anyone? Weetabix sales increase by 15% following viral social post
The UK’s number one breakfast cereal, Weetabix, has seen a surge in sales of their Weetabix Original cereal with Sainsbury’s reporting an uplift of 15% since Tuesday.
Articles in category: Cereals
Family launches new brand of organic gluten-free porridge oats
A Scottish farming family has launched a brand of oatmeal, www.honest-oats.co.uk, direct to health-conscious consumers.
Lo-Dough launches Miracle Cake Bar flavours
After a record-breaking year, food-tech innovators at Lo-Dough have this week unveiled two brand new low calorie, low carb sweet snacks with the launch of Miracle Lemon Drizzle and Miracle Caramel Crunch Cake Bars.
Ready brek warms up winter with on pack promotion to win free heating for a year
Ready brek, the £10million smooth porridge brand, returns to TV screens and launches an appealing on-pack promotion this February as it brings back its popular ‘Central Heating for Everyone’ campaign.
Oatly’s launches first TV campaign and ‘Help-Dad’ creative to drive cross-generation conversation around climate change
Oatly, the original Swedish oat drink company, has launched its first UK TV and VOD campaign, plus its biggest ever print, social and digital activation – Help-Dad. With research revealing how middle-aged men are the least likely segment of society to adopt
Kendamil unveils two new natural baby cereals, including its first savoury flavour
Kendamil, the uniquely British brand chosen by the Royal Family, is thrilled to launch two new vegetarian friendly cereals, set to invigorate little one’s taste buds. Both flavours are packed with flavour, full of goodness and 100% British!
pladis overhauls Go Ahead brand with new products, logo and ATL campaign
pladis, the global snacking company behind some of the UK’s most loved and iconic brands, has announced a programme of exciting 2021 activity across its £29 million Go Ahead brand covering NPD, an ATL campaign and a packaging and logo
Weetabix to rally nation for a better 2021 in major new campaign
The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation to start the day right with versatile, inspirational recipe ideas and will feature the
Kellogg’s Rice Krispies Squares adds Cookies & Cream and Salted Caramel Pretzel flavours to range
Cereal giant, Kellogg UK, has expanded its Rice Krispies Squares offering with the introduction of a new American range – including Cookies & Cream and Salted Caramel Pretzel flavours.
Weetabix and Food4Heroes to bring Christmas cheer with 1,000 freshly cooked Christmas meals
Weetabix has partnered with local charity Food4Heroes to ensure that 1,000 people in need in Northamptonshire can tuck into a delicious three-course meal on Christmas Day.
New Oreo O’s cereal launches in the UK and Ireland
A brand-new cereal, Oreo O’s, is launching in the UK and Ireland this month, aimed at filling the gap in the cereal market for a more indulgent, adult proposition.
Weetabix and The FA encourage nation to ‘Eat Well, Live Well, Play Well’ in new football partnership
Weetabix Food Company and The Football Association [The FA] have partnered to encourage the nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well’ initiative. The partnership will see the nation’s favourite cereal become the Official
New festive flavour for The Great British Porridge Co.
100% natural, no added sugar instant porridge brand, The Great British Porridge Co., has just launched a new flavour that is sure to bring some welcome Christmas cheer.
Weetabix On The Go drives impulse purchases with new price-marked packs
Weetabix On The Go, the UK’s No. 1 breakfast drink, has introduced a limited-edition £1 PMP range, designed to drive impulse purchases and bring shoppers into the category.
Perkier launches +Immune range of plant-based Bars and Porridge Pots
Perkier (www.perkier.co.uk), the innovative British company on a mission to perk up the nation’s wellbeing and protect the planet, has launched a UK first with its +Immune range of deliciously decadent plant-based Bars and Porridge Pots.
Weetabix On The Go introduces new 100% recyclable bottles
Weetabix On The Go, the UK’s No. 1 breakfast drink, has redesigned its bottles to make them 100% recyclable so that the bottle, cap and sleeve can now all be recycled together – ensuring it’s a quick, easy and convenient
Ready brek steams in for 2020 porridge season with TV ad and Halloween fun
Ready brek, the only smooth porridge brand in the British Isles, is back on TV in October with its popular “Central heating for everyone” creative, inspired by its iconic ‘glow’ advertising from the 1970s, which will air in the UK
Weetabix Joins Marcus Rashford’s Child Food Poverty TaskForce
Weetabix Food Company today announces its commitment to support Marcus Rashford’s Child Food Poverty Task Force. The company behind the nation’s favourite breakfast cereal is endorsing the campaign’s policy requests for the expansion of the free school meals scheme. This
Kellogg’s Crunchy Nut celebrates 40th anniversary
Britain’s favourite cereal – Kellogg’s Crunchy Nut – is celebrating 40 years since it was first launched back in 1980.
Weetabix partners with Magic Breakfast to offer free school breakfasts
Weetabix Food Company has partnered with charity Magic Breakfast to provide healthy school breakfasts to hungry children in areas across England and Scotland. Weetabix is providing food donations as well as covering the delivery costs to the charity’s 480 partner
The Great British Porridge Co. launches new flavour into Sainsbury’s
The Great British Porridge Co.'s new Classic Chocolate flavour instant porridge has hit the shelves of Sainsbury's stores across the UK.
Kellogg’s UK becomes official partner to Magic Breakfast
Kellogg’s has announced it will be providing free breakfasts to over 48,000 children across the UK, as part of its new partnership with Magic Breakfast for the new school year. As an official partner, Kellogg’s school breakfast favourites – including
Any-Which-Way-A-Bix returns with delivery service, new recipe book and TV creative
Weetabix, the UK’s number one breakfast cereal brand, is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the first time.
Kellogg UK celebrates ‘Back to School’ moment with personalised cereal box covers
Kellogg is getting personal with a new on-pack promotion, offering consumers the chance to create their own personalised ‘Back to School’ cereal box sleeve ahead of millions of children returning to school in September.
Weetabix delivers cheque for £10,000 plus hampers, goody bags and product to nurses and staff at Cransley Hospice
To fundraise the incredible £10,000 over the past year, the staff at Weetabix held baking competitions, flash mobs, treasure hunts, bingo evenings and even a summer fundraising event with a giant Weetabix. Representatives from Cransley Hospice Trust also joined in
