Ready brek is celebrating a phenomenal year by bringing back its popular ‘Central Heating for Everyone’ advert. The 2019 activity is Ready brek’s biggest support for over six years and will see the brand extending to additional channels. Last year’s
Articles in category: Cereals
Weetabix, the UK’s number one breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector.
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover.
Weetabix, the nation’s favourite cereal brand, is bringing back its disruptive Any-Which-Way-A-Bix messaging ready for the Back to School period.
Alpen, the £60m brand, has unveiled a fresh new look for its range of cereal bars. The return of Alpen’s popular Coconut & Chocolate variant will coincide with the re-design of the brand.
Food distributors and retailers rightly demand the highest standards of their suppliers, not just over ingredients and processes but also business systems. Major food groups can spend millions on systems – how can a small or start-up company aspire to
Ready brek, the smooth porridge oat brand from the Weetabix Food Company, is expanding its range with a new caramel flavour, available exclusively in Asda.
Alpen, the nation’s number one muesli brand, is extending its range with the launch of Alpen Create. The new product encourages consumers to enjoy muesli ‘their way’ and for the first time does not include raisins.
Weetabix, the nation’s favourite cereal brand, is launching a disruptive campaign with their retail partners, extending the famous ‘Have You Had Your Weetabix?’ campaign into an activation that aims to drive strong sales and category value of £10 million. The
Alpen, the UK’s number one muesli brand, has unveiled the return of its popular limited-edition tins, which will be given away for free with every purchase of big bag Original and No Added Sugar Alpen muesli. Available exclusively in Asda from
Ready to shake up the nation's breakfast is the brand new, ultra healthy, bite-sized Breakfast Balls from The Protein Ball Co.
Weetabix Protein, the No1 Protein SKU in the category (worth £5m and with a 33% share of market), has launched a new Chocolate Chip variant in grocery stores. Made with wheat protein, this latest launch is a delicious and nutritious
Weetabix Food Company UK & Ireland, home of the nation’s favourite cereal brand, has announced a number of internal changes within its marketing team.
Weetabix On The Go Kids, a new drinks range aimed at 5-10-year olds, has launched in grocery stores in three delicious flavours; Strawberry, Banana and Chocolate. The Weetabix On The Go Kids drinks provide the equivalent energy, fibre and protein of
UK-based Huel, is pleased to announce the expansion of its product range with the launch of the world’s first nutritionally complete cereal, Huel Granola. The innovative product launches with two flavours, Original and Berry. Following the success of their first
FUEL10K launches a new range of larger 70g Porridge Pots, reformulated with increased protein and less sugar. The pots are better value for consumers, offering 10g more than the previous 60g pot, at the same price of 97p-£1.00. On 13
Scottish oats company, Stoats, has secured a national listing with major retailer Morrisons for its Porridge Oat Bar Multipacks. The new listing at Morrisons will see the Raspberry & Honey, Apple & Cinnamon, Blueberry & Honey and Orange & Dark Chocolate
Scottish oats company, Stoats, has announced the launch of Toasted Oaty Flakes, a 100% wholegrain cereal with premium oats that have been cooked and roasted for extra crunch. The new Toasted Oaty Flakes will be available in two different flavours; Original
Scottish oats company, Stoats, has announced the launch of two new product ranges with the release of its new Porridge Sachets and Rustic Scottish Oat Muesli. The new Porridge Sachets will be available in four different flavours; Original, Multigrain, Cranachan and
Scottish porridge producers, Stoats has secured a listing with high-end supermarket chain, Booths and additional listings with one of the UK's largest retailers, Tesco for its Porridge Oat Bar Multipacks.
Natural Balance Foods reports its Nākd snack bar brand has grown by £7.5m and is now worth £16.2m, almost doubling in a year – growing ahead of competitors and the category. With 17% of this growth coming from the convenience and
Set to launch nationwide with Waitrose on 12 May 2014, Yoosli introduces three high-fibre muesli cluster flavour combinations: fruity Strawberry & Oat Clusters, indulgent Chocolate & Berry Clusters, and nutty Apple, Cinnamon & Hazelnut Clusters. Each box of Yoosli is claimed to be bursting
The Co-operative Food is launching a range of value breakfast cereals this summer. From 29 July 2013, the retailer will be increasing its breakfast offering with a selection of new mueslis, cereals and porridges, giving customers more choice in the morning. The Co-operative
OSO Natural Fuel has secured a listing for its raspberry, strawberry and mango and passion fruit Bircher style fruit muesli pots initially in 200 Shell forecourt stores nationwide. “OSO Natural Fuel pots are the perfect fit for Shell, as they
Organic food company, What On Earth, is launching five products in its range – organic vanilla custard and four luxury organic granolas, which are sweetened with organic agave syrup. According to the company, the products have been developed after the