Alpro is unveiling its biggest-ever national TV campaign with a new creative featuring global celebrity Usain Bolt, as the brand continues its bid to lead the next wave of growth for the fast-paced plant-based category.
Articles in category: Free-from
Saputo Dairy UK is extending its range of lactose free cheese this October with the launch of Cathedral City Lactose Free Nibbles. The company has also announced a new marketing campaign, Spread the Love, supporting
Saputo Dairy UK has announced the launch of its Vitalite Dairy Free Cheese Alternatives, building on the success of its category-leading Vitalite spread. These are now available exclusively at selected Asda stores nationwide.
Leading gluten free flour and food brand FREEE has improved its naturally Gluten Free Brown Bread Flour (£2.35/1Kg). The new premium blend now includes gram flour, as well as buckwheat flour, to give freshly-baked bread an even better rise and
Dairy Crest is pleased to announce the launch of a new line extension for its Vitalite dairy free spread brand, Vitalite Baking Block.
Free-from bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-from category moves further into the mainstream, B&B studio has reasserted the brand’s position as an
Doves Farm, the award-winning family-owned Wiltshire millers and bakers specialising in Organic and Free From flours and foods, has further invested in its Free From range creating two new additional pasta varieties; Maize and Rice Tortiglioni and Brown Rice Tortiglioni. The
Wellaby’s has reinforced its passion for creating naturally tasty snacks with its latest snacking innovation, Simple Bakes. An ideal alternative to regular potato crisps, Simple Bakes are a brand new range of delicious, moreish, savoury snacks that everyone can feel
BFree Foods, Ireland’s award-winning free from bakery brand has increased its US presence by nearly 1,000% in under three months. Growing its US listings from 220 to 2328 since February 2016, the only gluten-free brand that is free of all
BFree Foods, Ireland’s award-winning free-from bakery brand and the only gluten-free brand that is free of all top 14 EU listed allergens, continues to grow the free-from category with innovative new products and expand its international reach, with 220 US
Feel Free For Gluten Free’s mini donuts are to become more widely available in Tesco stores, as the supermarket extends the listing to 646 stores from this month. The Yorkshire-based free from food brand launched its gluten free mini donuts
Coeliac UK, the national Charity for people with coeliac disease, has boosted its aim to improve availability of gluten-free food in UK supermarkets with Morrisons signing up to the Charity’s Gluten-free Guarantee campaign. The Coeliac UK Gluten-free Guarantee campaign, asks supermarkets
Sacla’, the UK’s number one pesto brand and the biggest Italian sauces brand in free from is adding to the growth of the free from category with the launch of “Free From” Wild Mushroom Risotto.
Redshoe, specialists in brand design and trends for women, has unveiled the new identity and packaging design for Kirsty’s Kids’ Kitchen – the first ever UK launch of free from dairy, wheat and gluten chilled ready meals for kids aged two to
The gluten free market is ever expanding and has seen the largest growth in the free from sector. Data from Allergy UK suggests up to 25m people suffer from some food allergy or intolerance. Pidy an innovative family owned pastry
Antony Worrall Thompson presented Hertfordshire pub, The Alford Arms, with the Silver Salver for the most allergen-aware eatery, serving the best freefrom food, in the UK – at the inaugural FreeFrom Eating Out Awards at the Food Matters Live event. The awards were sponsored by Sodexo. The Alford Arms, one of a small
The gluten free market is ever expanding and has seen the largest growth in the free from sector. Data from Allergy UK suggests up to 25m people suffer from some food allergy or intolerance. Family owned company BisBas, which specialises
Online supplier of authentic Mexican groceries and ingredients, mexgrocer.co.uk, has increased its selection of gluten-free products. The company has become the UK’s sole supplier of Sanissimo products and a stockist of Del Fuerte salsas. The Sanissimo range includes slow bake
Oatly, the oat-based milk alternative, reveals a complete brand overhaul this July, designed to capture the imagination of informed consumers. This will play out across packaging, a new website and brand messaging with a focus on Oatly becoming more appealing to
Helen’s is expanding its range of wheat and gluten free mixes with three new listings in Ocado. The listings include the two newest additions to the range, Helen’s Quick Seeded Bread Mix and Helen’s Pastry Mix, both of which launched
Multi award-winning, dairy free CO YO Coconut Milk Yogurt has won listings in 416 Tesco stores. CO YO will be stocked in stores from 16 June 2014. Bethany Eaton, founder and managing director of CO YO, said: “I am delighted that
The Co-operative Food is extending its Free From own-brand offering with a host of new products. From tasty everyday staples to indulgent treats, the convenience retailer said it is adding 15 new lines to its Free From range, to offer even more
Upmarket instant noodle brand, Kabuto Noodles, has expanded its product portfolio by launching gluten free rice noodles. The noodles will be sold in Ocado and Wholefoods from the 12 May 2014 and will be available in both Chicken and Miso varieties.
Almondy is encouraging retailers to make the most of National Coeliac Awareness Week (12-18 May 2014) and open themselves up to a gluten-free market that is forecast to be worth £519m by 2016. The Swedish baker is urging grocers to take a fresh look at
Boulder Brands has secured further UK listings for its innovative gluten-free food brand Udi’s, as its full range becomes available from online supermarket, Ocado and six product lines are added by Sainsbury’s. This comes following the success of Udi’s UK