YAZOO, the UK’s number one traditional flavoured milk brand, is partnering with Merlin Group to offer its incredibly popular 2for1 tickets for Alton Towers and Thorpe Park promotion, across the entire flavour portfolio, as both attractions see their doors reopen
Oppo Brothers has this week added to the launch of its ‘Famous for Flavour, not calories’ campaign with a 30 second TV campaign running across itvBe and The Food Network throughout August and September. The campaign sits across
Fresh from the success of its March design relaunch, the UK’s leading drinkable yogurt brand YOP is set to make a splash this September with the launch of a new campaign to further champion its mission of celebrating teenagers who
Babybel, the No.1 cheese snack is launching a substantial new equity campaign, inspiring consumers to “Join the Goodness” by encouraging more mindful snacking. The fully integrated campaign includes a new creative blockbuster which will air on TV from mid-August.
Shaken Udder, the #1 premium milkshake brand in the UK has entered the plant-based market with a launch of a dairy-free sister brand, Shaken Other, targeting 25 million flexitarians in the UK.
Plant-based category leader Alpro is bolstering its popular Big Pot line-up to offer shoppers a 100% oat-based option in the yogurt aisle.
Saputo Dairy UK (SDUK), a producer of leading British food brands and value-added ingredients, is pleased to announce the launch of Cathedral City in Canada.
award-winning, bio-live Greek style yogurts with a market-leading
Nomadic Dairy, the No.1 breakfast yogurt brand in the UK, has launched a Chocolate and Vanilla Breakfast Bircher - joining its existing Blueberry flavour.
Eatlean, the high protein, low fat cheese, has secured a new listing with supermarket Sainsbury’s, launching into stores on 15 July.
Vitalite Dairy Free Cheese Alternatives will soon be available in Sainsbury’s stores nationwide, thanks to a new listing and sponsorship agreement.
Cathedral City has partnered with recycling experts TerraCycle to launch the industry’s first recycling scheme for flexible film cheese packaging, to be rolled out for the entire cheese category. The programme will encourage people to collect flexible film cheese packaging
Today, Strings & Things, part of Kerry Foods, has announced the launch of Cheeshapes Quirkies, the new name for Cheeshapes Randoms. The updated range will include an array of playful new shapes to allow retailers to tap into the trends
The #1 Premium milkshake brand, Shaken Udder, has teamed up with the British lifestyle brand, Joules, to roll out its biggest on-pack marketing campaign to date. Launching in July, 2 million 330ml promotional bottles of Shaken Udder will be available nationwide.
Indulgent ice cream maker Häagen-Dazs has launched a new, multi-million-pound global marketing campaign, ‘Don’t Hold Back’, designed to inspire people to live life to the full.
Plant-based pioneer Alpro is launching a new cross-channel campaign in a bid to accelerate further growth for its fast-growing Oat drink portfolio.
Cathedral City, the UK’s leading cheddar brand, is expanding its range of ‘Cheddar Minis’ with a five-pack format, available exclusively to Convenience and Discount stores from 26 June.
Building on the popularity of their Secret Sofa collaboration, luxury ice cream brand Häagen-Dazs has once again teamed up with Secret Cinema, the pioneers of immersive storytelling, to announce the launch of a ‘The Drive-In’ at Goodwood Motor Circuit, as
Building on the success of its sponsorship of Classic FM’s weekday afternoon programme, announced earlier this year, Saputo Dairy UK’s multi award-winning Davidstow Cornish cheddar has partnered with the show to host a virtual cheese-tasting session on Facebook Live.
Fourth-generation Lancashire cheesemakers Butlers Farmhouse Cheeses are proud to announce their newest launch – The Perfect British Cheeseboard, showcasing their handcrafted hard, soft and blue cheeses to provide customers with the ideal instant cheeseboard to enjoy at home. The new
Luxury ice cream brand Häagen-Dazs no longer includes a single-use plastic spoon in its mini cup multipacks. A move that the brand estimates will save 126 tonnes of plastic and will prevent the distribution of around 30 million plastic spoons
Froneri has expanded on its range of indulgent Extrȇme cones with the launch of a new Brownies & Cream flavour which brings a unique and premium experience to the cones sector with unexpected twists from the first to the last
The no. 1 brand in kids’ yogurt, Petits Filous, has unveiled its new Goodness campaign that calls out the brand’s credentials as a healthy snack for children, grounded in goodness. Preceded by recent sugar reduction renovation across its core range,
eatlean, the high protein, low fat cheese, have launched the next generation of its cheese, with an exciting new formula and refreshed branding.
Saputo Dairy UK is pleased to announce that its Country Life British butter partnership activity with English Heritage & the Welsh historic environment service, Cadw, has been renewed for a second year.