Old El Paso backs Stand ‘N’ Stuff meal kits range with £3m campaign
Leading Mexican brand Old El Paso, is putting £3m behind a new, 360º advertising and marketing campaign to drive sales of its Stand ‘N’ Stuff meal kits range.
Articles in category: Ethnic cuisine
Leading chilled pasta brand, Dell’Ugo, set to disrupt market with new launch
UK consumers love pasta. In Britain, the average consumption of pasta per head is now 4.5kg (10lb) - about 52 helpings a year, or one a week. The Pasta category is now valued at nearly £150 million and Dell’Ugo is leading
Gourmet dips brand, Holy Moly, launches new range of guacamoles
Gourmet dips brand, Holy Moly, is set to shake up the retail chilled dips category by introducing a brand new range of sin-free guacamoles, and the UK’s first 100% pure pre-smashed avocado. The healthy, vegan, gluten and dairy free dips are
Old El Paso announces improved and more authentic nachos
Leading Mexican brand Old El Paso, with over 55% value share[1], has announced an update to the ingredients and production process of its Tortilla Chips range to bring them closer to traditional methods and ingredients to create a better texture
Explore Asian’s ‘free-from’ pasta joins main pasta aisles in Sainsbury’s
Explore Asian’s gluten free, organic and high fibre bean pastas will be stocked in Sainsbury’s from the end of June. Normally found in the ‘free-from’ aisles, Sainsbury’s has taken the decision to position the bean pastas onto the main
Santa Maria unveils new Tex-Mex packaging to drive brand preference
\More than 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new-look to drive brand cut-through and category growth, following in-depth consumer research into brand perception and in-aisle considerations. In response to shopper feedback on
Surya Foods brings leading Mexican brand, KANKUN, on board
World food giant Surya Foods has announced it has brought leading, authentic Mexican sauce brand KANKUN under its umbrella. The world food specialists have gone into partnership with the award-winning KANKUN brand, which boasts a range of traditional Mexican products including, traditional hot
Premium rice brand, Amira, wins three listings in Morrisons and launches marketing campaign
Premium rice brand, Amira, which launched in the UK in 2012, is continuing its push into the UK’s dry rice sector with a new, through the line, integrated marketing campaign and three new quality rice listings in Morrisons. The Amira
African cuisine tipped as next big trend in retail as Gourmet Africa brand launches in UK
Gourmet Africa (UK) has launched with a range of its top-selling and authentic cooking sauces – all developed to meet consumers’ favourite flavour profiles from different regions across the diverse continent of Africa. The range comprises of four authentic, delicious
Endotzi – from the Mexican highlands to Europe via MexImport
MexImport, the specialist importer and distributor of quality Mexican food and drink, is making Endotzi premium gourmet oyster mushrooms and corn truffle products available to European retailers. Endotzi was founded by Mariano Jacinto in 2002. Mariano’s vision was to cultivate oyster
New brand of healthy world food, Mini nom nom’s, poised for UK launch in Selfridges and Ocado
Mini nom nom’s, the new brand of healthy world food for kids and grown-ups is launching its eagerly anticipated range of meals on 7 August 2015, inspired from exotic locations and authentic cuisines from around the world. Just heat and serve in two minutes.
MexImport brings Laterra Artisan Harvest sauces and marinades to the UK
MexImport, the specialist importer and distributor of quality Mexican food and drink, is bringing Laterra Artisan Harvest’s authentic Mexican cooking sauces and marinades to UK retailers and foodservice outlets. Laterra Artisan Harvest was created by Mexican entrepreneur Carlos Sanchez Mejorada and
Laterra Artisan Harvest, cooking sauces and marinades from Mexico launch in the UK
With a passion for Mexican cuisine and a great love for their countryside, Mexican entrepreneur Carlos Sanchez Mejorada and chef Ada Valencia, created Laterra Artisan Harvest a range of sauces, marinades & dips, the authentic flavours of Mexico. In 2008 Carlos Sanchez Mejorada
Mexican food distributor, Mexgrocer, establishes Swedish franchise
Mexgrocer.se has joined the franchise portfolio of Mexgrocer. The online food distributer, a Times Top 50 Food Site and one of The Independent’s 50 Best Food websites, has announced the Swedish franchise as part of its European expansion. The Swedish franchise
Mexgrocer.co.uk turns up the heat with wide choice of chillies
Mexgrocer.co.uk, the online supplier of Mexican groceries and ingredients, a Times Top 50 Food Site and one of The Independent’s 50 Best Food websites, reports it has one of the largest selections chillies in the UK. Adding half a teaspoon
BisBas improves Middle Eastern cooking sauces and wins Whole Foods Market listing
BisBas is launching new and improved Middle Eastern cooking sauces which have just been listed in Whole Foods Market, the leading natural and organic supermarket. BisBas said it has been working closely with its new product development team to create
SeeWoo’s PRB Yummyto Japanese Style Soy Sauce wins 2014 Great Taste Awards Top 50 Foods ranking
PRB Yummyto Japanese Soy Sauce has been announced as one of Britain’s Top 50 Foods in the 2014 Great Taste Awards. This follows a 3 star award (placing it amongst the elite from 10,000 entries) after eight weeks of intensive judging in five
Arabian cooking sauce company, BisBas, predicts gluten free market growth
The gluten free market is ever expanding and has seen the largest growth in the free from sector. Data from Allergy UK suggests up to 25m people suffer from some food allergy or intolerance. Family owned company BisBas, which specialises
Online Mexican food supplier, mexgrocer.co.uk, expands gluten free range
Online supplier of authentic Mexican groceries and ingredients, mexgrocer.co.uk, has increased its selection of gluten-free products. The company has become the UK’s sole supplier of Sanissimo products and a stockist of Del Fuerte salsas. The Sanissimo range includes slow bake
Whole Foods Market to stock KANKUN Mexican sauces
KANKUN, the producers of authentic Mexican sauce, has announced that their products will be available in Whole Foods Market from 14 July 2014. The entire range, consisting of all four sauces, will be on the shelves in each of the nine
SeeWoo launches Chilli Chutney with ginger and star anise
Europe’s largest Oriental Food Wholesaler, SeeWoo Group, is launching a Chilli Chutney into its Way-On product line. It will be stocked at its three stores in Chinatown, Greenwich and Glasgow, and available online at souschef.co.uk. SeeWoo has been making Oriental food accessible to
The Co-operative relauches premium Truly Irresistible Italian range
The Co-operative is re-launching its premium Truly Irresistible Italian range. The new restaurant-quality menu of pre-prepared meals, available in stores now, have been created following time spent in Italy by the development chefs, who travelled the length and breadth of
Kabuto Noodles adds rice noodles to the family with the launch of gluten free variety
Upmarket instant noodle brand, Kabuto Noodles, has expanded its product portfolio by launching gluten free rice noodles. The noodles will be sold in Ocado and Wholefoods from the 12 May 2014 and will be available in both Chicken and Miso varieties.
Oriental food wholesaler, SeeWoo Group, launches Chilli Chutney
Europe’s leading oriental food wholesaler, SeeWoo Group, is launching a new Chilli Chutney into its Way-On product line. SeeWoo have been making Oriental food accessible to restaurants, retailers, wholesalers and private customers for four decades now. They trace products from
CJ Foods brand, Bibigo, launches Kimchi and Tofu Dumplings
Bibigo, the brand owned by South Korean food company CJ Foods, has launched Kimchi and Tofu dumplings. Bibigo has already launched a number of products, including steamed vegetable dumplings, BBQ sauces and frozen crispy dumplings, which are all available
