Kantar Worldpanel: frozen food market value reaches £6.2bn
The latest frozen food retail statistics have shown that frozen food continues to excel with value growth across almost every category in the 52 weeks to 9 September 2018.
Articles in category: Frozen food
BFFF: frozen food retail growth accelerates to 5.4%
The latest frozen food retail statistics have shown that frozen food continues to excel with value growth across almost every category in the 52 weeks to 18 June 2018.
Birds Eye launches range of frozen Pulse Mixes to cater for vegan and flexitarian diets
To help cater to the growing number of vegan and flexitarian diets, Birds Eye, the nation’s favourite frozen food brand, is launching a new range of frozen Pulse Mixes in three tasty varieties. Created to pack a more flavoursome punch
Beckleberry’s adds Blackcurrant & Martini sorbet to Top Tipple range
It’s a quirky truism but Beckleberry’s owes a significant debt of gratitude to the drinks cabinet of co-founder Peter Craig’s nan when it comes to providing the creative ‘juice’ for their flourishing family ice cream & sorbet business. Back in 2008,
Beckleberry’s makes 2017 tub debut with Blackcurrant & Liquorice sorbet
This Spring (mid April) sees family-owned ice cream buffs Beckleberry’s launch its first new tubbed dessert for 2017, an intensely involving blackcurrant & liquorice sorbet. Peter and Ian Craig’s decision to extend their award-winning sorbet portfolio comes at an interesting time
Birds Eye invests in award-winning Inspirations range with a new TVC and new products
Leading frozen food brand, Birds Eye, has announced the launch of a new multi-million pound ATL campaign for its award-winning Inspirations range, including the addition of five exciting new products to the portfolio and a packaging refresh. Offering consumers a
Birds Eye invests in award-winning Inspirations range with new lines and £5.5m campaign
Leading frozen food brand, Birds Eye, has announced the launch of a new multi-million pound ATL campaign for its award-winning Inspirations range, including the addition of five exciting new products to the portfolio and a packaging refresh. Offering consumers a
Birds Eye releases limited edition fish finger pack in celebration of Her Majesty’s 90th birthday
Leading frozen food brand, Birds Eye, is launching a limited edition pack of fish fingers in celebration of The Queen’s official 90thBirthday. Birds Eye’s Cod Save The Queen fish fingers will be available from 6 June, in the lead-up to the celebrations taking place on
British Frozen Food Federation (BFFF) relaunches consumer-facing ‘Cool Cookery’ website
With the UK’s retail frozen food market now worth almost £5.8billion, frozen food continues to be a popular choice for consumers and so the British Frozen Food Federation (BFFF) has relaunched its consumer-facing ‘Cool Cookery’ website dedicated to promoting the
Cafe Asia to roll out 10 frozen snack food lines into 500 Iceland stores
Asian snack food brand Cafe Asia is launching 10 lines into fully branded and dedicated freezers at 500 Iceland stores in November 2015. Iceland originally trialled Cafe Asia’s authentic frozen snacks in six of its megastore Food Warehouses back in May. Sales
Foodservice potato products supplier, Aviko, launches retail range
Building on its success in foodservice, potato products supplier Aviko has launched a new retail range enabling consumers to recreate their favourite restaurant dishes at home. With four frozen products available – Thick Cut Super Crunch Oven Chips, Rib Cut Sweet Potato
Swedish baker Almondy teams up with Cadbury to launch hazlenut dessert
Swedish baker Almondy has once again teamed up with superbrand Cadbury to launch a hazelnut version of its popular frozen dessert. The brand new Cadbury Chocolate and Hazelnut Cake is sheer indulgence, combining a layer of deliciously smooth chocolate cream
Holland’s GUINNESS range drives frozen category growth
Launched in September 2014, the new Steak and GUINNESS frozenpie and pudding range – a delicious addition to the original stout infused variety in chilled – has been a roaring success with consumers and has led the company to a 3.1% increase in
Birds Eye extends product portfolio with Risotto and Chicken Grills
Frozen food specialist, Birds Eye, is extending its product portfolio with two exciting new launches as part of its ongoing commitment to meet evolving consumer demands for nutritious and easy to prepare meals. The new products include Stir Your Senses Risotto Primavera, an
Birds Eye launches on-pack promotion in partnership with Europe’s largest entertainment group, Merlin Entertainments
Leading frozen food brand, Birds Eye, is announcing a major on-pack promotion in partnership with Europe’s largest entertainment group, Merlin Entertainments. The ‘Kids have fun for free’ campaign, that features on special packs of top Birds Eye family products, will offer free
Birds Eye launches “breakthrough” coated fish NPD
In response to Inspirations – the premium range of evening meals from Birds Eye – being named the best-selling FMCG product launch of 2014 by global consumer and retail insight leader, Kantar Worldpanel, the leading food brand is now expanding
Cafe Asia frozen Asian snacks launch in Iceland Food Warehouse stores
After initially meeting at international food trade show SIAL Paris in October 2014, frozen Asian snack food brand Cafe Asia is launching in Iceland’s six Food Warehouse stores throughout the UK from 13 May, with hopes of a national roll-out.
Birds Eye mashes up great political rhetoric in TV ad to support new Stir Your Senses range
To celebrate the launch of the new Stir Your Senses range, which hit shelves in February of this year, Birds Eye has released the world’s most stirring speech – a mash up of the greatest political lines and sound bites reframed to
Birds Eye expands portfolio with Lightly Dusted Cod Fillets and new Steamfresh variants
Birds Eye is expanding its product portfolio with three new launches as part of its ongoing commitment to cater for the evolving needs of consumers. Providing healthy, nutritious and easy to prepare meal solutions that consumers often seek, Lightly Dusted Cod
Birds Eye introduces Wholegrain Fish Fingers to range
Producer of the nation’s favourite tea-time product, Birds Eye is set to shake up its current Fish Finger offering with the exciting addition of delicious Wholegrain Fish Fingers. Made with 100% fish fillet and 100% wholegrain breadcrumbs, the new product
Birds Eye launches stir cook range, Stir Your Senses, inspired by world cuisines
Leading food brand Birds Eye claims it is set to revolutionise the way consumers eat with Stir Your Senses, a new range of stir-cooked, authentic meals inspired by cuisines from around the world. Offering consumers a new, multi-sensorial cooking experience, Stir Your Senses allows
Birds Eye announces exclusive ITV partnership and Mix Up Your Menu campaign
Leading frozen food brand Birds Eye is today unveiling a new strand of its ‘Food of Life’ advertising campaign, in partnership with prime television network ITV. Presenting families with ideas on how to serve Birds Eye food in new and
British Frozen Food Federation president praises resilience of sector at industry event
British Frozen Food Federation (BFFF) president chairman, Peter Allan, has praised the level of economic recovery in the UK and the growth of frozen but suggested there is still a long way to go until consumer confidence returns. In a
Birds Eye launches Steamfresh with sampling at Waterloo station
Leading food brand Birds Eye is targeting commuters with a London sampling campaign to promote its latest product launch, Steamfresh. To promote the taste credentials of the 17-strong range, and show consumers that side dishes can be every bit as
Birds Eye launches Sweet Jalapeno, Red Pepper & Honey flavour to Fish Chargrills range
Since launch in March this year, Birds Eye Fish Chargrills are reported to have been a big success achieving £7m in sales thus far. To celebrate this success the brand is introducing a new flavour to continue to engage and excite consumers; Sweet Jalapeno, Red Pepper
