This week sees the UK & Ireland Mushrooms Producers launch a big impact 360 summer campaign which aims to unearth and shine a spotlight on the mealtime versatility; sustainability and nutrition credentials of mushrooms in a bid to increase frequency
Albert Bartlett is launching a new national advertising campaign capturing its brand-new theme ‘Make It Extraordinary’. The advert includes a fantastical representation of the potato picking line and features world-class acrobats to demonstrate the five-star treatment that every one
Fresh produce grower and supplier JEPCO has launched its hydroponically produced own label ‘Living Lettuce’ innovation into Co-op stores nationwide.
The companies united in the Sustainability Initiative Fruit and Vegetables (SIFAV), as set-up and hosted by IDH the Sustainable Trade Initiative, have launched their new collaborative sustainability strategy for 2025. The new ambitions focus on reducing the environmental footprint across
The North East is set to welcome a pioneering new initiative in the fresh food market which will act as a one-stop ‘hub’ for fresh produce growers, traders, and customers in the region.
Provenance Potatoes is launching a 2kg retail pack, brilliantly sized for store shelves in farm shops and independent retailers across the South of the UK. The new retail pack is the perfect size for families, with the added bonus that
Premium Scottish berry brand, AVA Berries, is toasting its strongest seasonal sales to date following the launch of a new influencer and experiential marketing campaign shortly after lockdown was introduced. So far this year, almost 4.7 million punnets of AVA strawberries
The warmer weather can mean only one thing, the chance to enjoy the tastiest early British new potatoes directly from Fairfields Farm.
Leading salad brand – Florette – is continuing to develop new and innovative products with the launch of its latest Crispy Asian and Mediterranean inspired mixes into supermarkets which feature micro leaves that really pack a punch when it comes to flavour.
International apple brand Kanzi has supercharged its marketing efforts this season with the launch of a powerful new integrated campaign that invites UK consumers to experience the power of great taste and switch to Kanzi.
Leading salad brand, Florette, is launching an innovative new product this summer as part of its ‘Naturally Tasty’ range to take a first step into the prepared vegetables category with a microwaveable Green Beans pouch.
Scottish berry grower and supplier, Angus Soft Fruits has triumphed at this year’s Fresh Produce Consortium (FPC) Fresh Awards held on Thursday 6 June at The Pavilion in London, winning the coveted Foodservice Supplier of the Year Award.d
Florette – the leading salad brand – is launching a new ‘Sweet Crispy’ salad mix to complement its iconic ‘Classic Crispy’ product, with a major multi-channel marketing campaign this summer, including TV, digital, social media and PR.
Renowned duck brand, Gressingham Duck is launching a multi-platform campaign to raise awareness and boost sales of duck over the next four months.
Market leading salad brand, Florette, is set to spread some Christmas joy this festive season by launching a limited-edition version of its much-loved Crispy range.
ITV and Veg Power are joining forces to launch a major new national campaign to change the way people think and feel about vegetables, with the aim of inspiring us all to eat more veg.
Market leading salad brand, Florette, has launched its latest innovation in the fresh category with an exciting new range of bowls, including side salads and a complete meal-for-one bowl.
Sloane Stanley has today announced that Natoora, the innovative fruit and vegetable specialist that supplies over 600 of London’s best restaurants with outstanding produce, is to launch a 540 sq ft standalone store at 309 Fulham Road this August
Market leading salad brand, Florette, will be brightening up TV screens again this summer with the return of a multi-channel campaign to engage salad shoppers with its ‘Always Made With Sunshine’ message
Market leading salad brand, Florette, is looking to shake up the fresh category with the launch of its Energy Boost and Superfood Smoothie Mixes. Florette’s new Smoothie Mix range presents customers with an innovative and easy way of preparing a
Market leading salad brand, Florette, is set to diversify its product range with the launch of its new Tasty & Balanced protein salads. Available through Ginsters Van Sales Company, the Tasty & Balanced range will propel the salad specialist into
As Florette’s Superfood Salad nears its first full year on the market, the salad specialist has announced the strong success of its popular variant, as it expects to exceed £2m worth of sales by June 2016. The versatile mix of peppery
Florette is preparing for the festive season by adding some feelgood sparkle to itsClassic Crispy range. From 7 to 24 December 2015, bags of Florette Classic Crispy will feature a limited edition Christmas design to inspire salad shoppers throughout the festive period. Elaine Smith,
The Co-operative Food has added delicatessen-inspired ready-to-eat salads to its Truly Irresistible range. The products will be in stores nationwide from 28 August 2013. They include Truly Irresistible Tabbouleh Salad with Pumpkin Falafel and Houmous(200g, £2.10), bulgar wheat base is infused with fresh
151 Products – a leading UK supplier of value household items – has secured a licence agreement with the Beano and Dandy comics publisher, DC Thomson. The Manchester-based company has signed a two-year contract with the Scottish publishing house –
