Own label is of growing interest to retailers, find out who is innovating in this space & how in a competitive market retailers are tempting customers with their own label brands
The Co-operative Food has added new main course products to its own-brand ready-to-cook Eat In range. The Eat In range provides pre-prepared meat, poultry and fish main course products, plus ready-made vegetable side dishes that are easy to cook. New main dishes
The Co-operative Food is launching a new Ploughman’s Salad box targeting the on-the-go market. The Co-operative Ploughman’s Salad features British Wiltshire cured ham, Cheddar cheese, a pork pie, salad, boiled egg, coleslaw and potted chutney. The ready-to-eat product is said
The Co-operative Food claims it is livening up mealtimes with the launch of a Truly Irresistible Fruit Burst Salad. The new salad is a blend of pearl barley, giant couscous and lentils, mango, butternut squash, cranberries and pomegranate seeds, topped
The Co-operative is extending its own label ready meal range and claims the new products provide cost-conscious shoppers with a great-value alternative to a pricy evening out. Launching on 2 May 2012, the new lines include: Truly Irresistible Beef Bourguignon
The Co-operative has launched a range of vegetarian ready meals and cheeses under its Truly Irresistible own brand. The new ready meals include The Co-operative Vegetable & Bean Pie, The Co-operative Moroccan Vegetable Tagine, a vegetable lasagne, an Italian-style aubergine
The Co-operative is launching a range of products for autumn and Halloween. In store from 7 September 2011 are autumnal desserts including The Co-operative Limited Edition Ginger Sponges; The Co-operative Limited Edition Spiced Apple Crumble and The Co-operative Truly Irresistible
The Co-operative is launching Free From and Wholefoods ranges under its own label. The retailer has also picked up a couple of awards for responsible retailing. The Co-operative has been named Most Improved Supermarket at Compassion in World Farming’s annual Good
The Co-operative is introducing 13 products for autumn as part of its evolving Taste the Seasons own label range. Addressing the growing desire for seasonal foods, the range makes use of British seasonal ingredients to create a selection of products
The Co-operative is launching a Strawberry and Champagne Triple Layer Cake into its Truly Irresistible premium own label range on 25 May 2011. It comprises a triple layer sponge cake filled with strawberry jam and Champagne buttercream, topped with Champagne buttercream
As the festival season gets underway, The Co-operative Food is introducing a new Truly Irresistible sausage, which it claims is perfect for eating outdoors. For those who love glamourous camping, or ‘glamping’, the retailer suggests making a ‘posh’ sausage sandwich, using
The Co-operative is re-launching its premium Truly Irresistible range with a fresh packaging design and new products. The retailer is promoting the range with a minimum 25% off between 25 May and 14 June 2011, when new summer
The Co-operative is introducing three products to its evolving own brand Taste the Seasons range. The new products are a Rhubarb & Custard Cake (£2.09), Pea & Mint Salad (£2.25 for 240g) and a Rosemary Chicken Sandwich (£2.50) and will
The Co-operative has introduced a new own label range based on seasonal produce. Called Taste the Seasons, it will will be refreshed to reflect the British seasons throughout 2011. According to the retailer, the range addresses the growing demand for
The Co-operative is launching pork, leek and bacon sausages (400g) under its premium Truly Irresistible label as a limited edition. The sausages have been launched in time for Farmhouse Breakfast Week (23- 29 January 2011) and will be available until 12 April
The Co-operative has introduced Whoopie Pies, cake-like treats popular in the US, into its own-brand bakery range. According to the retailer, Whoopie Pies are the latest thing to hit fashionable bakeries. They consist of two sponge pillows filled with a sweet buttercream
Waitrose is to match the prices of 1,000 branded products with Tesco. The move builds on the launch of its essentials own label range in March 2009, which makes up 17% of sales. The lines included in the price match
Sainsbury’s is relaunching its premium Taste the Difference own label range today. The move is designed to rebuild sales of the brand, which has been hit by its own re-launched Basics range plus rival own labels. Speaking at Insight’s Future
The Co-operative is launching an Eat In range, featuring a selection of ready-to-cook meat and fish dishes and prepared vegetable accompaniments. Launching in Co-operative and Somerfield stores on 8 September 2010, The Co-operative Eat In range has been introduced in
The Co-operative has expanded its Grown by Us own label range to include Scottish porridge oats. The Grown by Us porridge oats have been grown by The Co-operative Farms in Scotland. The new product goes on sale at Co-operative Food stores across
The Co-operative has launched a range of autumnal products including limited editions, hot desserts and ready meals. Truly Irresistible Toffee Apple Sausages, are a limited edition and made with Freedom Food outdoor reared Hampshire breed pork with apple, black treacle, demerara
The Co-operative has scooped the Best Sausage award at the annual SuperMeat & Fish Awards. The prize was awarded to the retailer for its own-brand Truly Irresistible Gluten Free Sausages. The SuperMeat & Fish Awards aim to reward excellence in
The Co-operative is launching an Italian-inspired range of products and promotions today. The retailer is launching a Continental Meats range, including Salami Milano, Prosciutto and a premium Truly Irresistible Parma Ham, which is made from traditional dry cured por
Shoppers are reaching for premium ranges such as Tesco Finest and Morrisons’ The Best, according to the latest grocery market figures from Kantar Worldpanel, published today for the 12 weeks ending 13 June 2010. In spite of total grocery market
The Co-operative is introducing limited edition, fresh chilled soups into its own-brand range for spring and summer 2010. Launching today (24 March), the range includes Truly Irresistible Moroccan Spiced Chickpea Soup and Minestrone. At the same time, the Co-operative is offering
The Co-operative is launching a range of chilled and frozen own brand pizzas on 3 March 2010 and an Italian-themed promotion. Launching as a limited edition product is a chilled premium Truly Irresistible Pastrami Pizza. Made with a hand-stretched stonebaked
