Laila Rice launches ‘Love to share’ campaign for Ramadan
Muslim shoppers can top up their donations to good causes this Ramadan while they do their weekly shop, as top three UK rice brand Laila basmati launches its ‘Love to Share’ campaign.
Articles in category: Rice, noodles and pasta
Chopstix growth plans supported by Metro Bank
Metro Bank, the revolution in British banking, has today announced that it has provided leading Asian quick-service restaurant chain, Chopstix, with a £2 million debt facility to support its expansion programme across the UK.
Merchant Gourmet expands ready-to-eat range with two new products
Merchant Gourmet, the market-leading healthy pulses, grains, seeds and chestnuts brand, has today announced two new products from the ready-to-eat range will be available to purchase from supermarkets this week. The two new flavours, infused with pesto and truffle oil, are
The Work Perk & PastaPiing deliver successful product sampling campaign
Microwaveable pasta brand, PastaPiing, recently completed a product sampling campaign with The Work Perk - which resulted in 97% of participants saying they would purchase the product when it launches in stores later this year. Sampling expert The Work Perk was
Leading chilled pasta brand, Dell’Ugo, set to disrupt market with new launch
UK consumers love pasta. In Britain, the average consumption of pasta per head is now 4.5kg (10lb) - about 52 helpings a year, or one a week. The Pasta category is now valued at nearly £150 million and Dell’Ugo is leading
Tilda launches Pulses & Rice in ready to heat, single serve pouches
Tilda is launching new Pulses & Rice ready to heat, single serve pouches, capitalising on the growing pulses market and demand for healthy and convenient meal solutions. Available from June, each of the five strong pouch range combines healthy on-trend
The Real Basmati Rice Co launches in UK and goes on sale on Amazon
An aged basmati rice sourced from single estate farms has launched in the UK and is on sale at Amazon and through distributors. The Real Basmati Rice Company claims ageing the rice for at least 12 months gives it a
Co-operative Food extends Food to Go range with two fresh meal pots
The Co-operative Food has introduced two new fresh meal pots into its own brand Food to Go range. Providing warming yet healthy lunches or quick and easy dinners for hungry customers, the new meal pots are claimed to be great for taking
Top-selling European PastaBox to launch in UK at IFE
French food brand Sodebo is launching its ready meal range PastaBox in the UK following success in Europe. It will be unveiled at IFE at Excel, London, 13-16 March 2011. Key selling features of PastaBox are: A chilled, single-serve, fresh
Co-operative launches Italian range and promotion
The Co-operative is launching an Italian-inspired range of products and promotions today. The retailer is launching a Continental Meats range, including Salami Milano, Prosciutto and a premium Truly Irresistible Parma Ham, which is made from traditional dry cured por
