There are many pointless sponsorship deals announced in the sporting world, but today comes news of the world’s first ever sponsorship of a 0-0 score line. Warner’s, the super-premium farm-born gin and official partner of Northampton Saints, has announced it
The wait is over and it’s finally happening ... Buckle up ‘Dry January’ as SEVEN BRO7HERS has the perfect solution to 31 days sober – introducing AF Pale Ale.
Lyre’s, the world’s most awarded non-alcoholic spirits company, has signed a three year partnership with Alcohol Change UK as The Official Spirit of Dry January, starting January 2022. Alcohol Change is the charity behind Dry January; a world-renowned behaviour change
Parents can keep their kids hydrated and healthy with the new PAWsome character-laden line of low sugar, better-for-your kids’ hydration drink mixes now available from SOS Hydration. They feature characters from the global hit preschool series PAW Patrol, which is
SodaStream, the world’s leading sparkling water brand, is taking its mission to protect the planet one step further, by including a carbon footprint transparency label on the SodaStream Spirit; its best-selling sparkling water maker.
Premium soft drinks company Belvoir Farm is continuing its drive to become carbon neutral by 2030, by installing a solar panel roof at its Leicestershire factory and joining the Certified Sustainable1 initiative, which will enable the firm to track the
Lyre’s – the world’s most awarded non-alcoholic spirits brand – continues to drive further innovation within the no & low category with the launch of its first prosecco style drink in a 750ml format. Tapping into celebratory moments and
MOJU, the UK’s leading functional food and drinks brand announces nationwide supermarket and store expansion with confirmed launches in Co-op, ASDA and Leon.
The UK’s fastest-growing mineral water brand, Aqua Pura, has commissioned a survey of 2,045 people, which aimed to shed some light on whether the UK nation understands hydration.
iPRO has secured a new six year global partnership with parkrun, the largest community fitness group in the world, on 6 October as its Global Hydration Partner. The partnership marks the launch of the new iPRO wellness drinks range, iPRO Hydrate.
Key Lime Pie and Jam Roly Poly, two iconic desserts from either side of the Atlantic, are the new flavours to join Soda Folk’s roster of American-style soda. Both flavours will be available in brand new 750ml sharing bottles, a
Leading coconut water brand Vita Coco has launched its latest health innovation, Choc-o-lot. Unlike other chocolatey drinks, Choc-o-lot contains 60% fewer calories (there’s less than 100 calories in a 330ml carton!) and 37% less sugar than most on the market.
Old Jamaica has overhauled its soda range, revealing a complete brand redesign, new tropical fruit flavour, and added a two litre PET bottle format.
Fever-Tree, the UK’s number one mixer brand, adds a new limited-edition Damson & Sloe Berry Tonic Water to its award-winning range.
Old Jamaica, the UK’s number one ginger beer, has unveiled a new range of ginger ales which have been designed to appeal to tonic fans as they pair perfectly with gin, vodka, rum and whisky.
Six months on from partnering with Boost Drinks to oversee the sales, marketing and distribution functions of the business, popular 90s drink brand Rio has seen a significant uplift, with a staggering double-digit growth in sales year on year.
Remedy, the UK’ s No1 kombucha brand, is delivering yet another treat for your tastebuds with the launch of Remedy Kombucha Mango Passion. And this one will make your mouth water – fruity, fragrant and smooth! RemedyKombuchaMangoPassionisripeandreadytogofromselectedretailersacrossthecountry, including Amazon and
Hot on the heels of a successful Sainsbury’s listing, cult drinks brand SOHO will be available at 40 bestselling WHSmith airport shops across Europe from September. Travellers will be able to pick up these fizz-free flavours from airports including Amsterdam,
At the beginning of this year the team behind the popular Pythouse Kitchen Garden in Wiltshire, launched Sprigster, a non-alcoholic shrub infusion, that acts as a delicious dry alternative to a G&T or alcoholic aperitif. Inspired by the seasonal and
Eceaux (www.eceauxdrinks.com) is a pioneering, non-alcoholic drinks brand, that produces ‘Loqueurs’: the boldest and most intense tasting non-alcoholic spirits on the market today, that use the power of botanical nervines and adaptogens to deliver the relaxing and stimulating power of
Cult drinks brand SOHO arrives in 70 Sainsbury’s stores and online this summer, further cementing the brand’s status as a consumer favourite.
Infusions, the new flavoured Welsh sparkling spring water brand from Radnor, has launched two delicious new flavours for retailers.
Middlesex Cricket is today delighted to announce that Jukes Cordialities has become the Club’s Official Luxury Drinks Partner in an exciting new partnership.
Red Bull® reveals the mystery taste of the 2021 Red Bull Summer Edition. Introducing the Cactus Fruit edition, with a fresh and delicious red berry taste, this exotic drink is perfect for summer days and nights reconnecting with friends and family.
The Benefit Brand has relaunched its range of popular juices, with updated flavours, branding and extra multivitamin enrichment.
