Volvic, the UK’s no 1 bottled water brand launches new Touch of Fruit Sugar Free Rhubarb flavour in special edition. The sweet and tart, quintessentially British flavour, follows the brand’s special edition bestselling watermelon variant launched in 2018, which won
The energy drinks brand, Carabao – the fastest growing stimulant energy drinks brand in the UK – has announced the addition of two significant retail partnerships to its portfolio, which will see the energy drink appearing on shelves across the
MOJU, the market leader in cold-pressed juice shots, an emerging category that grew by 407% in 2018 [IRI], is to launch the UK’s first multi-pack of juice shots. The brand’s cold-pressed ginger booster shot multi-pack will be launching into the
Vieve – the hydrating protein drink for busy, active people on the go – will now be available at major online supermarket Ocado.
The popularity of prune juice could be on the rise with Benefit Drinks confirming a new listing for its CLEANSE 100% Prune Juice as Sainsbury’s adds it to 480 stores this month. It is the fourth major multiple to stock
This August, Volvic, the UK’s no.1 bottled water drinks brand, will launch a new organic iced tea range, Volvic Infusions. Volvic Infusions pays tribute to Volvic’s volcanic heritage, with quality, organic ingredients that are inspired by volcanoes around the world. The
Belvoir Fruit Farms has launched a NEW Organic Lemon & Mint Cordial to add to its range of organic drinks aimed at consumers seeking indulgent simplicity.
The new ‘I See Vimto in You’ campaign repositions the popular soft drinks brand with its target audience of 15-19 year olds. The advert is engaging, disruptive and taps into the teen desire to be themselves in a world of
The UK’s No.1 cold pressed juices and smoothie brand Savsé, is introducing a new addition to its world’s first HPP protein smoothie range. New Protein Rise is the UK’s first cold-press breakfast protein smoothie, combining high quality whey, and protein
The eagerly anticipated arrival of ‘hot’ days PLUS growing numbers of enthusiast joggers pounding the pavements, provides some of the surest signs yet that Summer is almost upon us. What better time to pop into your local Waitrose to trial
Shaken Udder is about to launch its latest summer sales drive; an on-pack promotion offering milkshake fans the chance to win £1,000 just by buying a milkshake.
Levi Roots Soft Drinks is set to spice up soft drink sales this spring with the launch of new Exotic Kick. The Mango and Coconut flavoured carbonated drink has a kick of chilli, which is designed to appeal to spice-loving
Vimto, the Newton-Le-Willows based soft-drinks brand, is offering consumers the opportunity to star in its unique summer TV ad and social media campaign.
Tetra Pak aims to launch a paper straw that is suitable for its portion-sized carton packages before the end of the year, as part of a broader programme to help address the issue of plastic straw waste.
Nichols, the company behind popular brands Vimto and Feel Good Drinks, has appointed Matt Nichols and Robert Hammersley as commercial directors. They succeed previous international commercial director, Simon Hunt-Brown, who has now retired.
Vimto has added another tantalising flavour to its phenomenally successful Vimto Remix range that mixed up both the category and consumers’ taste buds when it was launched in 2016. Tapping into the public’s ever-growing appetite for more exotic flavours – 61%
Savsé, best known for its award-winning smoothies, has announced a packaging redesign for its cold-pressed raw Orange and Apple Juices, with new bottles being rolled out nationwide. The previous orange and apple peel design has been replaced by a sleeker,
East London based cold-pressed drinks brand, MOJU, has launched its new Acerola cherry juice shot exclusively in 260 Waitrose stores on Monday 24 July. The new Acerola shot will be joined by MOJU’s already popular cold-pressed Turmeric Booster shot in Waitrose’s highly
Premium water brand, Nuva, has announced that its range of healthy flavour-enhanced water will be launched under the name no&more from August 2017. The high-end water is completely free of sugar, artificial sweeteners, calories and preservatives and can be purchased
Belvoir Fruit Farms is looking to celebrate Christmas with two new seasonal drinks – Christmas Cordial and Festive Fruit Punch. As with all Belvoir products, the new additions are made using natural ingredients with no artificial colourings, preservatives or sweeteners.
Following extensive consumer research and analysis of market trends, the small team at The Cracker Drinks Co headed into their blending room with a brief to create the very best blended craft fruit juice drinks. The result is a
Old Jamaica, is launching an improved recipe for its Diet Ginger Beer in time for summer. The improved Old Jamaica Diet Ginger Beer has been formulated to offer lovers of this renowned product the same flavour intensity they know and love,
Cott Beverage’s Old Jamaica brand, is returning to TV screens this summer with its Totally Tallawah message and a multi-channel campaign. The TV ad, which embraces the brand’s authentic Jamaican attitude, runs throughout the summer and is supported by the brand’s
Belvoir Fruit Farms has collaborated with Lisa Faulkner, Celebrity MasterChef and author of four recipe books, to help promote its drinks as perfect for every occasion. Lisa has developed a range of cake recipes featuring Belvoir Cordials as a key ingredient,
Dalston’s is continuing its craft soda revolution with a new selection of great tasting, no nasties, real ingredient led canned drinks that all fall under 100 calories, after securing its first major supermarket listing just months ago.
