Articles in category: Retail Technology

Retail technology news on innovation, integration, rollout and the people behind developing retail technology systems. Be it payments, supply chain or chiller cabinets we cover the bits & bytes of retail tech.

KFC uses mobile location technology to promote new Burrito product range and drive additional store visits

KFC uses mobile location technology to promote new Burrito product range and drive additional store visits

xAd, a leader in location that enables marketers to reach the right people based on the real places they visit every day, today announces its campaign with quick service restaurant chain KFC which achieved a significant amount of incremental foot traffic. The three month-long mobile location targeting campaign launched