BACARDÍ, the world’s most awarded rum, today announces the launch of BACARDÍ Aventura, a brand new, limited edition rum made in partnership with Revolución de Cuba. Combining a blend of dark rums aged for a minimum of three years in
Articles in category: Alcohol
Alcohol, a key product for many retailers is subject to many legislative rules & regulations. How do retailers keep ahead of the curve and what innovative products are being developed to keep the sector alive?
GREY GOOSE Vodka and Parisian fashion label Maison Labiche have collaborated to create this year’s limited-edition GREY GOOSE Riviera bottle, and reveal a hand-designed capsule collection comprised of fashion and travel items , designed as an invitation for people to
Following the unprecedented success of Greenall’s Wild Berry Pink Gin, Quintessential Brands Group - the International Spirits Challenge Gin Producer of the Year - is proud to present the gin that’s set to be this summer’s must-have serve, Greenall’s Blueberry
BOMBAY SAPPHIRE, the world’s leading premium gin brand announces a new product launch – BOMBAY SAPPHIRE Limited Edition: English Estate –a unique London Dry Gin that draws inspiration from the landscape surrounding the BOMBAY SAPPHIRE Laverstoke Mill Distillery in Hampshire,
The independent small batch distillery based in the North East of England is evolving the name and presentation of their much loved ‘Fireside Gin’ to become ‘Spiced’.
A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati.
Budweiser is honouring its promise of giving away free beers to the fans who never stopped believing in their team by increasing its production in preparation of the 2018 FIFA World Cup trophy being won by England.
Budweiser has globally announced the launch of its biggest integrated campaign to celebrate its sponsorship of the FIFA World Cup™ 2018, which will capture and amplify euphoric fan energy in innovative ways throughout the tournament. The activity kicked off this
Morrisons own-brand wines have won more silverware at the prestigious International Wine & Spirit Competition (IWSC), who today published the results for South Africa. Morrisons scooped a further nine medals adding to its haul of 32 medals already secured in previous tranches
Today, the International Wine Challenge 2014 announces the Champagnes and sparkling wines which have won Gold medals at this year’s competition. All fans of top fizz should take note. Forty one Champagnes were awarded Gold medals, including four from UK supermarket
Space creates ‘Full Flavour Refreshment’ campaign to support Foster’s and Bulmers low alcohol products
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote low alcohol beverage Foster’s Radler and launch the new Bulmers Cider ‘moderation’ range. Space has been tasked with establishing Heineken’s foothold in the ‘moderation’ category through
The Whisky Shop has crowned The Macallan Amber as its Whisky of the Year 2013. The single malt is part of The 1824 Series which showcases two of The Macallan’s greatest strengths: oak sherry casks and natural colour. The Macallan Amber
The Co-operative Food is introducing a premium tier to its own-brand wine range – using its established Truly Irresistible brand on wine for the first time. Launching on 21 October 2013, with more wines being added early next year, the
VK has rebranded its RTD (ready to drink) range and introduced innovative fruit flavours as well as glitter. According to the brand, single fruit flavours have been blasted into the past with its new flavour revolution. Global Brands marketing director,
Jura single malt whisky is celebrating the craft of storytelling with a new off-trade and online marketing campaign. Named ‘The Story Season’, the whisky’s new campaign includes two major on-pack promotions to entice and engage consumers. The promotions will be
An award-winning whisky from down under is now available, for the first time ever, to buy in the UK. Overeem Single Malt Whisky is said to be made using the very finest ingredients Australia has to offer. The best barley
Desperados, the Heineken-owned premium packaged lager, has brought the music festival experience to shoppers with a unique live brand experience. Shoppers at Tesco last week were given the chance to win tickets to music festivals, virtually crowd surf and sample
San Miguel Fresca and The Marketing Store have created a ‘Next Drink, Spain?’ campaign that celebrates the spontaneity of the brand’s new positioning ‘living in the moment’ and the attitude of those who drink it. Wherever consumers start their night,
Sainsbury’s has agreed a major deal to stock multi award-winning Edinburgh Gin. Sainsbury’s will offer the original Edinburgh Gin and the Raspberry infused version in 31 stores across Scotland. The additional listings follow a partnership distribution agreement between Spencerfield Spirit Company – a
Swordfish, Wadworth’s popular Pusser’s rum enriched ale, is now available in regional branches of Waitrose and Tesco, and nationally via Ocado. The listing in two of the country’s top supermarket chains is said to be a great achievement for the
Continuing Spar’s theme of award-winning spirits, Spar Finest Blended Scotch Whisky has been awarded Silver at this year’s International Spirits Challenge, standing up alongside premium brands such as The Black Grouse, Whyte & Mackay Special and Clan Macgregor. Spar’s Finest
Quantock Brewery has raised £120,000 on the equity crowdfunding platform, Crowdcube, smashing its target by £20,000. This takes Crowdcube’s funding total to £9.6m for 56 pitches. 129 people are now part owners of this award-winning brewery based in the beautiful Quantock
One of the world’s most expensive and exclusive whiskies is now available from The Whisky Shop’s flagship Piccadilly store for the first time. Priced at £150,000, Tribute to Honour has been crafted by Royal Salute using the most exquisite, precious and
Stella Artois, the UK’s leading premium beer brand, is offering consumers across the UK the chance to win a personalised chalice with a new on-pack promotion. The promotion, to win an engraved Chalice, will run on over 3m packs this
Spar UK’s wine range has been recognised by the international wine trade, winning 119 awards overall, with a total of 70 for its own brand range, including 13 for its new Exclusives range. Spar’s new Exclusives range launched last month and its