Articles in category: Online retailing specialist

Retailers fail to use Twitter for business purposes, finds study

UK retailers are failing to use the micro-blogging website, Twitter, for business purposes, according to new research by Virgin Media Business. Its survey, which coincides with Twitter’s fifth birthday on 15July 2011, explores retailer use of the social networking channel. 

Fashion brands pick Webtrends to optimise online presence

Fashion brands pick Webtrends to optimise online presence

Fashion retailers Urban Outfitters and French Connection and multi-channel marketplace, Play.com, have linked up with analytics company, Webtrends, to manage their social, mobile and web presence; and measure the performance of online marketing campaigns. Despite current economic challenges, retail is one