Salesforce, the global leader in CRM, has announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with
Articles in category: Advertising
Pentland Brands, the company behind global brand names such as Speedo, Mitre, Ellesse, Canterbury, Endura and Berghaus, has launched its own in-house brand building academy.
Global eCommerce consultancy Salmon today announces how it has recently helped Wolseley UK to bring together the brands that represent its plumb, parts, pipe, drain and climate businesses online in the UK.
This summer Selfridges will honour The Rolling Stones and celebrate their 2018 ‘No Filter’ UK tour, with a bespoke installation in its Corner Shop from 14 May – 3 June.
Weetabix Food Company UK & Ireland, home of the nation’s favourite cereal brand, has announced a number of internal changes within its marketing team.
The Consumer Goods Forum’s (CGF’s) upcoming 62nd Global Summit at the Marina Bay Sands, Singapore from 12th-15th June 2018 will see over 1,000 high-profile delegates from over 400 leading consumer goods companies gather in Singapore for the annual flagship event.
Pain relief brand Deep Freeze is launching an eight-week advertising campaign surrounding the upcoming 6 Nations Championship. It has been spearheaded by 7stars, the UK’s biggest independent media agency, and includes a takeover of talkSPORT’s rugby coverage, kicking off today (February 2) with the
Independent integrated agency Life has been appointed lead shopper marketing agency by Maxxium UK – part of the global sales and distribution alliance between Beam Suntory and Edrington. Life will work on a number of brands within the portfolio including
Hot off the heels of its £2.25m expansion strategy Limited Space Media Group has announced the rebrand of Looking Glass Experiential, formerly Brandspace – the UK’s leading experiential marketer. Through its acquisition of Looking Glass, Limited Space Media Group said it
Milton, a leading expert in sterilising, has launched a summer television advertising campaign to further raise awareness of its award-winning Milton ‘Mini’ Portable Soother Steriliser. The ad will run for three weeks starting 7 July 2014. Making a reference to the World Cup, the
Turtle Wax ties sponsorship deal with TV presenter and racing driver, Rebecca Jackson, and Porsche team
Turtle Wax, a world leading brand in car care products, has announced a sponsorship deal with television presenter, racing driver, entrepreneur and motoring journalist, Rebecca Jackson, and her Porsche racing team. The deal, which runs from March to October 2014, includes Turtle Wax
Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ’Born to be Chilled’ encourages consumers
Kopparberg, the leading Swedish fruit cider, claims it will bring Scandinavian cool to the summer months with a multi-channel marketing campaign – focusing on its Elderflower and Lime and Cloudberry variants which are the most quirky and Swedish of the
Taste Inc. the range of premium microwavable burgers, subs and sandwiches from CP Foods UK, this week unveils its new on-pack promotion, which will see the brand give away £10,000 worth of prizes all of which are football related to coincide
Pentland Brands, the name behind some of the world’s best sports, outdoor and fashion brands, has been named as one of the UK’s top 10 Best Workplaces 2014 – ‘Best Large Company’ category – by the Great Place to Work Institute (GPTW). Pentland
Turtle Wax, the world’s leading brand in car care products, has teamed up with Joanna Lumley to launch its first UK advert in four years. Focusing on Turtle Wax’s Color Magic Scratch Remover range, the advert features a voiceover from
Kenco is promoting its new Millicano Sunlight Blend coffee in a campaign designed to encourage 25-35-year-old women to expand their Kenco coffee repertoire. Kenco Millicano Sunlight Blend is a new wholebean instant coffee variant which is lightly roasted for a full-bodied flavour
Marketing communications company APS Group Scotland has won a contract with Livingston Designer Outlet to carry out all creative marketing services. Following a competitive pitch, APS will be responsible for delivering a fully-integrated campaign. The agency has launched the first phase, entitled ‘love
Leading customer science company, dunnhumby, and viewing intelligence specialist, Sky IQ, have formed a partnership to help brands create more relevant and effective advertising campaigns. The partnership, which has launched with pilots for some major UK brands, combines dunnhumby’s customer
Staropramen UK is launching a new brand positioning created by The Marketing Store. The agency has created the new brand platform, ‘Tales of the Unconventional’, to support a long-term strategy for the Carlsberg UK brand. Inspired by the brand’s origins
Royal Mail is launching its first TV advertising campaign aimed at parcel business customers for almost five years. The campaign, which aired last night ( 5 March 2014) during England’s World Cup warm-up against Denmark on ITV1, is promoting Royal
Commuters on London’s tube network couldn’t believe their bleary eyes this morning as a dozen giant ‘animals’ – ‘pigs’, ‘chickens’, ‘ducks’, ‘cows’ and ‘sheep’ – holding signs which said, “Love me, don’t eat me”, descended on King’s Cross to kick
The Co-operative Food has launched an in-store communications campaign to highlight key messages and offers. The campaign, called A Good Deal for You, aims to increase visibility for The Co-operative’s latest promotions and deals. Marketing communications company, APS Group, managed the print
The Weather Channel Global Media and the Met Office are hosting a joint event today to introduce weather as an advertising category to brands and media agency executives. The event, at the Century Club in London, will include over 80
Millward Brown reports increase in facial coding studies and boost in technology to optimise advertising campaigns
Millward Brown, a global leader in brand, media and communications research, reports it has carried out more than 3,000 facial coding studies globally (166 in the UK) over the last year, an annual growth rate of 700%. The world’s largest