Salesforce, the global leader in CRM, has announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with
Global eCommerce consultancy Salmon today announces how it has recently helped Wolseley UK to bring together the brands that represent its plumb, parts, pipe, drain and climate businesses online in the UK.
The Consumer Goods Forum’s (CGF’s) upcoming 62nd Global Summit at the Marina Bay Sands, Singapore from 12th-15th June 2018 will see over 1,000 high-profile delegates from over 400 leading consumer goods companies gather in Singapore for the annual flagship event.
Independent integrated agency Life has been appointed lead shopper marketing agency by Maxxium UK – part of the global sales and distribution alliance between Beam Suntory and Edrington. Life will work on a number of brands within the portfolio including
Hot off the heels of its £2.25m expansion strategy Limited Space Media Group has announced the rebrand of Looking Glass Experiential, formerly Brandspace – the UK’s leading experiential marketer. Through its acquisition of Looking Glass, Limited Space Media Group said it
Marketing communications company APS Group Scotland has won a contract with Livingston Designer Outlet to carry out all creative marketing services. Following a competitive pitch, APS will be responsible for delivering a fully-integrated campaign. The agency has launched the first phase, entitled ‘love
The Weather Channel Global Media and the Met Office are hosting a joint event today to introduce weather as an advertising category to brands and media agency executives. The event, at the Century Club in London, will include over 80
Retail property specialist, Hammerson, has partnered with marketing firm, NexusEngage, to deliver digital pop-up windows across Hammerson’s portfolio of UK shopping centres. The agreement allows NexusEngage to offer consumer brands cutting edge, digital pop-up windows within Hammerson’s 11 UK centres including Brent Cross
Small businesses are being offered the chance to work with some of the country’s biggest brands, including Argos and Procter & Gamble, through a new digital innovation competition run by IC tomorrow, part of the UK’s innovation agency, the Technology Strategy
Kitkat is launching an online interactive ad format that gives users a break from frustrating CAPTCHA forms. CAPTCHAs are a common security feature that require web site visitors to rewrite distorted words to prove that they are human and not
The Activate Solutions Group has launched a digital advertising service called StreetAd and is targeting convenience stores and independent retailers. StreetAd is a new digital screen business, which will see 46in exterior facing screens appearing in the windows of independent
Jura single malt whisky is celebrating the craft of storytelling with a new off-trade and online marketing campaign. Named ‘The Story Season’, the whisky’s new campaign includes two major on-pack promotions to entice and engage consumers. The promotions will be
Pizza Hut Restaurants is launching a digital marketing campaign featuring comedian Paddy McGuinness and a series of online sketches. McGuinness’s role at Pizza Hut Restaurants, which has 330 huts across the UK, is designed to help inject some fun and
Tetley has launched a £1.7m multi-media campaign based on the on the mechanic that Sydney, one of the Tetley Tea folk, has fallen into a pack of Tetley tea at the factory and is lost. Devised by MediaVest, the human experience
Carlsberg is supporting its first ever season as official beer of the Barclays Premier League with an innovative new site that brings football fans together and helps them win tickets to see their team play. Carlsberg is inviting fans to
Gaymers Cider is partnering with Bauer Media UK in a six-figure national cross-media deal, launching 2 July 2013 and running for six weeks. The campaign, based on Bauer Media audience insight which showed the FHM and heat audiences’ passion points are music,
The Co-operative Food is launching pop-up restaurants in eight different cities from 27 June until 4 October 2013 and is calling on consumers to ‘Tweet for a Table’ and give people the chance to enjoy a meal for free. The experiential marketing
PG Tips is sponsoring the ‘£1000 Song’ competition on Bauer Media UK’s Magic 105.4 radio station. The online and on-air campaign launched on 15 April 2013 and will run for 12 weeks until 7 July 2013. The £1000 song is revealed each morning
Alcopop brand WKD has joined forces with mobile image recognition platform Blippar to offer an interactive T-shirt experience to students in freshers’ week. The company is giving away thousands of free T-shirts to students across the country and said it
Shopitize, a new business designed to help shoppers organise their shopping via their smart phones, is launching a digital campaign to support its expansion plans. Shopitize launched its free personal shopper platforms online, and via Android and iPhone apps, in
High street baker, Greggs, is enticing consumers to its stores with a new integrated marketing campaign, which includes a mobile app, bacon-sandwich and cappuccino aroma-emitting bus stops and revamped stores. The so-called Taste Rescue campaign was devised by retail advertising
The Food and Drink Federation (FDF) has launched a digital campaign aimed at inspiring 16-18 year olds to consider a role in food and drink manufacturing. The Taste Success campaign includes three YouTube videos featuring young food heroes, created by
Unilever is launching a digital advertising campaign for four of its brands and incorporating QR codes in the images to allows consumers to access tailored brand content on their smart phones by scanning a code or tapping a chip on
Vodafone UK is launching a loyalty programme with its 6m pay-as-you-go customers, which rewards them with vouchers to redeem against brands including Thorntons, Blockbuster and Fitness First. Vodafone has teamed up with Velti, a leading mobile marketing and advertising technology
Pizza brand Chicago Town is launching a digital campaign to promote the launch of a limited edition X Factor Takeway Pizza. The company has teamed up with marketing and technology company, Amaze, on the campaign; which includes the design and build
