Westfield Stratford City, Europe’s largest urban shopping centre, has launched a Facebook competition encouraging the public to re-invent an East End classic for the chance to win up to £10,000. The campaign is designed to promote the regeneration of the
Leading global provider of mobile marketing and advertising technology, Velti, has launched a web-based platform that allows brands and agencies to create HTML5-based ads and mobile websites. The 5ml platform has a drag-and-drop interface and a visual editor, which makes
LG Electronics (LG) is to showcase its latest business solutions – including digital signage, hotel TV solution, and video conference system – at the Integrated Systems Europe (ISE) 2011 show in Amsterdam from 1-3 February 2011. LG will be demonstrating
Uptake of digital signage among UK retailers has nearly quadrupled to 46,000 stores from 12,500 since 2007, according to new research commissioned by LG Electronics, a leading producer of digital signage products. And it is expected to rise to 58,000
Leading car rental company Budget UK has announced an increase in its online marketing presence. The Bracknell-based firm has committed an additional 25% of marketing spend into digital, focusing on digital creative, online media buying and paid-for search. As part
Matt Brittin, managing director of Google UK and Ireland, emphasised the importance of keeping up with the consumer via social media and mobile connections at the 2010 IGD Convention. Brittin highlighted the growth of Facebook (500m people are on Facebook
Zein Abdalla, CEO Pepsico Europe, revealed the company’s emerging digital marketing strategy at the Consumer Goods Forum’s Global Summit 2010 yesterday. “It’s an area we have still got to learn an awful lot about,” he said. Abdalla told delegates how
Sainsbury’s has launched a food and drink channel on MSN UK, Microsoft’s portal. The channel is focused on food ideas and recipes and is said to be the first channel of its kind to be hosted on the sitel. Under
Research firm Mintel is expanding its services to include online advertising tracking. The new service will monitor the top 4,000 US websites across nine* industry sectors, scanning them for new advertisements twice daily. Mintel Comperemedia clients will be able to
The European Interactive Advertising Association (EIAA), a pan-European trade organisation for sellers of interactive media and technology providers, has set up a group to develop consumer and market insight and is expanding its study of media consumption, Mediascope Europe. The
