Indian global consulting and IT services provider, Mahindra Satyam, has launched a mobile couponing platform, designed to let retailers deliver multiple, targeted marketing campaigns and give customers access to coupon offers and information, on-the-go, via their mobile phones. According to the
Marketing agency Golley Slater has launched a new service, which combines its experience in working with FMCG brands and top retailers with insight into shopper behaviour. Golley Retail is described as an amalgamation of its retail and shopper marketing business.
Strand Marketing Group, the marketing services group, has acquired the remaining shares (47.5%) of Visible Results UK, the retail loyalty and CRM specialists. The new company will be known as Strand Loyalty. Visible Results UK was established in 2004 as
