British lifestyle brand Cath Kidston is taking its floral empire to the retail and leisure destination intu Trafford Centre. The fast expanding modern vintage brand will be positioned in a 2,100sq ft unit on the upper mall close to Selfridges, Victoria’s Secret, Hugo Boss and Banana Republic.
Sue Childer, marketing director of Cath Kidston, said: “We’re really excited to be opening a new store at intu Trafford Centre and believe it’s a great location for us. We are a British lifestyle brand so it makes sense that we have a presence in one of the most established and recognised shopping centres in the country.”
As the owner and manager of prime regional shopping centres in the UK, intu is focused on creating a compelling experience through a considered balance of retail, catering and leisure to attract customers more often, for longer. intu Trafford Centre is undeniably at the forefront of experience-based destination shopping, attracting 31 million customers a year from the North West and beyond, who come to shop, eat and relax.
Julian Wilkinson, regional director of intu, said: “Providing customers with a great mix of quality retailers, a variety of dining options and family friendly leisure facilities is what makes intu Trafford Centre such a popular choice for so many people. The addition of a top brand like Cath Kidston really adds to the centre’s appeal, giving customers even more reasons to visit.”
Since its opening in 1998, intu Trafford Centre has become renowned for its combination of stunning architecture and the size and quality of its shopping and leisure offer. intu is continually seeking opportunities to enhance customer experience and has planning permission to enclose the Barton Square courtyard in a £45m scheme that will add some 112,000sq ft of new space when completed in 2018. This forms part of intu’s £1.3bn UK development pipeline over the next 10 years.